Supplements are formulated and branded to accommodate food industry fads
Implications - The supplements industry is an enormous part of the health and wellness market, and brands within it are beginning to accommodate the fads that are apparent within the adjacent food and beverage industry – specifically in regards to highlighting key ingredients and branding. This shift identifies the simple tweaks in branding and product development required to compete with the progression of adjacent industries – with these progressions ultimately serving as an excellent blueprint for how to reach the needs and preferences of mutual consumer bases.
Workshop Question - How can your brand adopt some of the more progressive precedents set by adjacent industries?
Trend Themes
1. Fad-based Supplements - Supplements are formulated and branded to accommodate food industry fads.
2. Collagen Infused Products - Decadent snacks and beverage products are now being infused with collagen.
3. Seasonally Flavored Supplements - Supplements are gaining popularity as consumers look for ways to support their diet in a flavorful way.
Industry Implications
1. Health & Wellness - The health and wellness industry can capitalize on the trend of Fad-Based Supplements.
2. Food & Beverage - The food and beverage industry can leverage the trend of Seasonally Flavored Supplements.
3. Beauty - The beauty industry can explore the trend of Collagen Infused Products.
