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Avocado Extravaganza

Avocado is being reformatted as a reaction to its pop cultural significance

Implications - In recent years, the use of avocados has seen a shift from them being an oft-consumed food item, to something of a running joke among Millennials – and brands are changing how they offer the fruit to suit this narrative. Whether altering how avocados are grown, designing entire menu items around the fruit, or putting them in unexpected foods, brands have leveraged the fact that avocados have become an amusing pop-cultural joke and turned it into a purchase incentive. This shift offers a useful blueprint for how companies can leverage social media to transform or enhance consumers' rituals and purchasing habits.
Workshop Question - How can your brand cater to pop-cultural developments in its area of expertise?
Trend Themes
1. Avocado-focused Restaurants - Restaurants have started focusing on avocado-themed dishes and menus to attract the younger audience, catering to the avocado-obsessed millennials.
2. Social Media-centered Selling Strategy - Brands are leveraging the pop culture status and social media influence of avocados to drive consumer purchasing habits and make avocados more widely acceptable.
3. Plant-based Innovations - Reveri's 'Field of Green' flavor, which contains avocado, spinach, green peas, spirulina algae, and banana, signifies the trend in plant-based, vegan-friendly frozen desserts.
Industry Implications
1. Food and Beverage Industry - Restaurants and food distribution companies are adopting avocado-based dishes to capitalize on recent trends and grow their sales.
2. Social Media Marketing Industry - Marketing professionals can leverage avocados' social media influence to increase brand awareness and implement social media centered selling strategies.
3. Vegan/plant-based Products Industry - Companies are developing plant-based products like Reveri's vegan-friendly Field of Green flavor to cater to growing demand for healthier, plant-based alternatives.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 59 Examples:
147,790 Total Clicks
Date Range:
Apr 17 — Nov 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Veggie-Based Frozen Desserts
Veggie-Based Frozen Desserts
Spinach, Peas and Spirulina are Ingredients in Reveri's Desserts
With a growing demand for plant-based frozen desserts, there have been plenty of vegan ice creams introduced with a base of coconut, soy or bananas, but Reveri sets itself apart still by favoring... MORE
Millennial-Only Food Trucks
Millennial-Only Food Trucks
'Drop' Will Give Millennials the Chance to Eat Avocado Toast for Free
Loyalty app Drop is set to send a food truck downtown Toronto and give people the chance to eat free avocado toast—but with a catch. Drop’s food truck will exclusively serve Millennials who... MORE
Avocado-Themed Restaurants
Avocado-Themed Restaurants
London's New Avobar Features Dishes Made Up of Avocados
London’s Avobar is the first permanent avocado restaurant in the city, and will soon be opening on Henrietta Street in Covent Garden. The restaurant’s entire menu will feature dishes... MORE
Avocado Latte Cups
Avocado Latte Cups
Truman Cafe's 'Avolatte' is Served in a Real Avocado Half
Due to customer demand, the Truman Cafe in Melbourne, Australia, recently started serving a unique menu item it is calling the ‘Avolatte.’ While the cafe initially created the avocado... MORE
Dark Avocado Chocolates
Dark Avocado Chocolates
Love Cocoa Released a Decadent Organic Avocado and Chocolate Bar
Love Cocoa recently introduced the world to a unique vegan confection that features both freeze-dried avocado and chocolate in a bar format. Inspired by his great-great-great grandfather John... MORE
Avocado-Focused Restaurants
Avocado-Focused Restaurants
Avocaderia in Brooklyn Serves Up Avocado Dishes in Many Forms
Fans of the creamy green fruit will love the news of Avocaderia, a new restaurant in Brooklyn that serves up avocado dishes in a variety of different formats. Patrons who visit Avocaderia can enjoy... MORE
Reduced Fat Avocados
Reduced Fat Avocados
The 'Avocado Light' Boasts 30% Less Fat Than Its Classic Counterpart
Food distribution company Eurobanan recently developed the Aguacate Light (Avocado Light) exclusively for the Spanish market, offering a low-fat avocado alternative that reportedly contains 30% less... MORE

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