This traditional beverage is being remixed for global consumption
Implications - The rise of foodie culture has created a literal and figurative appetite for exoticism. This has spawned many food movements in the beverage world, such as matcha or Vietnamese coffee. The next iteration of this is horchata. This not only signifies the continuation of an existing pattern within foodie culture, but an awareness for the increased influence of diverse groups within the North American market, as the rise of horchata aligns with increased spending power among the Hispanic demographic.
Workshop Question - Who is an under-served group within your industry that you can cater to and advocate for?
Trend Themes
1. Exotic and Culturally Influenced Beverages - The popularity of unique and culturally influenced beverages, such as horchata, presents an opportunity for beverage companies to explore new and interesting flavors and expand their customer base.
2. Aesthetic-driven Food and Beverage Products - The rise of visually appealing food and beverage products demonstrate the importance of aesthetics and how this can differentiate a brand and appeal to a younger and more social-media oriented demographic.
3. Experimental Culinary Practices - Innovative culinary practices, such as using nitrogen to transform traditional horchata into an experimental dessert, showcase the endless possibilities of combining scientific techniques in traditional cuisine.
Industry Implications
1. Food and Beverage - The food and beverage industry can continuously innovate by offering unique beverages and creatively modified traditional products.
2. Art and Design - Aesthetically-focused experiences and visually-appealing products attract young, social media-active customers, presenting an opportunity for creative professionals to spearhead and lead the way in these concepts of design.
3. Science and Technology - Science and technology can be integrated into traditional cuisine bringing novel twists and innovations to the food industry.
