VisitScotland Created the #ScotSpirit Instagram Travel Agency
Laura McQuarrie — October 21, 2017 — World
References: visitscotland & mic
Social media now plays an undeniably large role in inspiring wanderlust, especially among Millennials, and VisitScotland set out to take advantage of this by creating a social media travel industry.
"The world's first Instagram Travel Agency" featured a series of inspirational images from Instagram that will help to motivate those with a sense of adventure to travel somewhere new. At the pop-up, visitors were able to hand-pick the photos from social media that stood out to them the most and from there, assemble a custom travel itinerary. All of the locations are extremely picturesque and offer great photo opportunities for social media users who love to document and share the new experiences that they have.
The #ScotSpirit Instagram Travel Agency provided one element that the social media platform cannot—the chance to connect face-to-face with VisitScotland staff on the best places to visit in the country.
"The world's first Instagram Travel Agency" featured a series of inspirational images from Instagram that will help to motivate those with a sense of adventure to travel somewhere new. At the pop-up, visitors were able to hand-pick the photos from social media that stood out to them the most and from there, assemble a custom travel itinerary. All of the locations are extremely picturesque and offer great photo opportunities for social media users who love to document and share the new experiences that they have.
The #ScotSpirit Instagram Travel Agency provided one element that the social media platform cannot—the chance to connect face-to-face with VisitScotland staff on the best places to visit in the country.
Trend Themes
1. Social Media Travel Agencies - The rise of social media as a tool for inspiring wanderlust has opened up opportunities for travel agencies to leverage user-generated content for customizable itineraries.
2. Inspirational Instagram Marketing - Instagram and other image-based social media platforms provide an effective way for businesses to connect with potential customers through visual storytelling.
3. Customizable Travel Itineraries - Consumers increasingly expect personalized travel experiences, and social media travel agencies bridge the gap between aspirational content and travel planning by providing curated options using user-generated content.
Industry Implications
1. Travel - Travel agencies can incorporate user-generated content from social media platforms and leverage visual storytelling to create custom travel itineraries for clients looking for unique and personalized experiences.
2. Tourism - Tourism boards and destinations can collaborate with social media travel agencies to showcase their offerings to a global audience through user-generated content and interactive experiences.
3. Marketing - Marketing agencies can help businesses leverage Instagram and other image-based social media platforms to showcase their products and services through visually compelling content and influencer partnerships.
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