Milk packaging caters to consumers' specific use-cases
Implications - Like any product, milk has common use-cases beyond simply drinking it; it's a common bedtime beverage, and many kids use it as a base for dunking cookies, to name a few. In recognition of the niche uses consumers apply to their milk consumption, brands have created packing that either references or aids in the specific uses and aspects of the product. Extrapolating this, brands that recognize the consumer behaviors surrounding their products stand to provide those consumers with a more thoroughly engaging and effective experience.
Workshop Question - Are there any unexpected ways in which consumers make use of your brand's offering? How can you leverage that consumer behavior?
Trend Themes
1. Niche Milk Packaging - Brands recognize the niche uses consumers apply to milk consumption, and create packaging that references or aids in specific uses and aspects of the product.
2. Glass Packaging - Using glass packaging as a premium and sustainable material is a growing trend across food, beverages, and even the fashion and beauty industries.
3. Evening-inspired Branding - Food and beverage brands are creating evening-inspired branding for everything from cereals to midnight snack bars and calming drinks, acknowledging consumers’ late-night snack rituals.
Industry Implications
1. Food & Beverage - Food and beverage brands are rethinking packaging designs to cater to specific consumer behaviors and create an engaging experience.
2. Sustainability - The trend of using premium, eco-friendly materials like glass for packaging is indicative of an industry-wide shift toward sustainability practices.
3. Marketing & Branding - Evening-inspired branding of products for late-night snack rituals is an example of how brands are looking to enhance consumer experiences beyond the product itself, through creative marketing and branding strategies.
4 Featured, 35 Examples:
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Date Range:
Feb 17 — Nov 17
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Hot
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