Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Directed Dairy

Milk packaging caters to consumers' specific use-cases

Implications - Like any product, milk has common use-cases beyond simply drinking it; it's a common bedtime beverage, and many kids use it as a base for dunking cookies, to name a few. In recognition of the niche uses consumers apply to their milk consumption, brands have created packing that either references or aids in the specific uses and aspects of the product. Extrapolating this, brands that recognize the consumer behaviors surrounding their products stand to provide those consumers with a more thoroughly engaging and effective experience.
Workshop Question - Are there any unexpected ways in which consumers make use of your brand's offering? How can you leverage that consumer behavior?
Trend Themes
1. Niche Milk Packaging - Brands recognize the niche uses consumers apply to milk consumption, and create packaging that references or aids in specific uses and aspects of the product.
2. Glass Packaging - Using glass packaging as a premium and sustainable material is a growing trend across food, beverages, and even the fashion and beauty industries.
3. Evening-inspired Branding - Food and beverage brands are creating evening-inspired branding for everything from cereals to midnight snack bars and calming drinks, acknowledging consumers’ late-night snack rituals.
Industry Implications
1. Food & Beverage - Food and beverage brands are rethinking packaging designs to cater to specific consumer behaviors and create an engaging experience.
2. Sustainability - The trend of using premium, eco-friendly materials like glass for packaging is indicative of an industry-wide shift toward sustainability practices.
3. Marketing & Branding - Evening-inspired branding of products for late-night snack rituals is an example of how brands are looking to enhance consumer experiences beyond the product itself, through creative marketing and branding strategies.
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
116,558 Total Clicks
Date Range:
Feb 17 — Nov 17
Trending:
Hot
Consumer Insight Topics:

Related Examples

Long-Lasting Eye Pigments
Long-Lasting Eye Pigments
The Milk Makeup Eye Pigments Have a Bold Metallic Finish
Unconventional Milk Flavors
Unconventional Milk Flavors
The Shatto Milk Company Makes Unusually Flavored Milk Drink
Alcohol Flask Coffee Packaging
Alcohol Flask Coffee Packaging
The Grounds Cold Brew Coffee Packaging is Classically Premium
Gradient Cold Tea Packaging
Gradient Cold Tea Packaging
The Thái Vegan Milk Tea Branding is Modern and Clean
Celestial Baby Care Kits
Celestial Baby Care Kits
Between You and the Moon’s Baby Moon Range is Organically Sourced
Horoscope-Themed Chocolates
Horoscope-Themed Chocolates
These Astrology-Inspired 'Eight Chocolate' Explore Star Signs
Triple Chocolate Candies
Triple Chocolate Candies
Mars Has Announced It Will Make Triple Chocolate M&M's
Personified Chocolate Packaging
Personified Chocolate Packaging
Luvit Cocoisms Gives Personality to Four Different Chocolate Types
Naughty Cereal Branding
Naughty Cereal Branding
Cereal Motel is Making Cereal Branded for Adults
Fruity Milk Smoothies
Fruity Milk Smoothies
Zmoo's Makes Dairy Smoothies with a Focus on Fruit Flavors
Individual Cheesecake Dessert Cups
Individual Cheesecake Dessert Cups
The Philadelphia Cheesecake Cups Require No Baking to Enjoy
Single-Serve Ghee Packets
Single-Serve Ghee Packets
Fourth & Heart Focuses on Out-of-Home Use for Its Butter Alternative
Ghee Cooking Sprays
Ghee Cooking Sprays
Fourth & Heart Now Offers Ghee Oil in a Convenient, Sprayable Format
Coconut Milk Caramels
Coconut Milk Caramels
Cocomels are Dairy-Free, Vegan-Friendly Coconut Caramels
Full-Fat Yogurt Beverages
Full-Fat Yogurt Beverages
Dreaming Cow Creamery's LUSH Sneaks in Servings of Vegetables
Nutrient-Dense Nut Milks
Nutrient-Dense Nut Milks
Elmhurst Milked Boasts More Nuts Per Serving Than Leading Brands
Energizing Nut Milks
Energizing Nut Milks
Califia Farms' Newest Plant Milk Boasts Maca and Eight Grams of Protein
Aloe Vera Yogurts
Aloe Vera Yogurts
'ALOVE' is Introducing Japanese-Style Aloe Vera Yogurt to the USA
Icelandic-Style Dessert Yogurts
Icelandic-Style Dessert Yogurts
The siggi's Triple Cream Yogurts are an Indulgently Creamy Snack
Snack Cake Cappuccinos
Snack Cake Cappuccinos
Kerry Convenience is Now Serving the 'Twinkies Cappuccino' Drink
Fast Food Tea Bars
Fast Food Tea Bars
The New 'Panda Express + Tea Bar' Serves Food and Boba Milk Tea
Flavored Coconut Milk Creamers
Flavored Coconut Milk Creamers
These Non-Dairy Milks are Ideal for Those with Dietary Restrictions
Thermal Coffee Tumblers
Thermal Coffee Tumblers
The MiiR Tumblers Keeps Liquids Warmer for Longer
Oversized Collectible Coffee Cups
Oversized Collectible Coffee Cups
Starbucks' Giant Classic Mug Holds 138 Ounces of Coffee
Dessert-Flavored Protein Shakes
Dessert-Flavored Protein Shakes
The Üfit Protein Drinks Now Come in Decadent New Flavors
Click-Top Travel Mugs
Click-Top Travel Mugs
This 'Stelton' Mug is Able to Avoid Spills While Traveling
Automated Tea-Brewing Mugs
Automated Tea-Brewing Mugs
The Solo Tea Mug Ensures Tea is Steeped to the Perfect Level
Self-Powered Smart Mugs
Self-Powered Smart Mugs
The Muggino Drink Mugs Converts the Heat from a Drink to Power
Portable Drip Coffee Bags
Portable Drip Coffee Bags
The Noble Arbre Portable Filters Can Be Attached to Any Cup
Minimalist Traveler Mugs
Minimalist Traveler Mugs
The lttl tumbler's Sleek Design Keeps Liquids Cold or Hot
Thai Fruit Teas
Thai Fruit Teas
This Collection of Teas are Infused with Popular Fruits in Thailand
Color-Changing Caffeine Mugs
Color-Changing Caffeine Mugs
This Mug Reveals the Chemical Structure of Caffeine
Monstrous Milk Bottles
Monstrous Milk Bottles
Muller is Embracing Dressed-Up Milk Bottle Packaging for Halloween
Creature-Catching Anime Mugs
Creature-Catching Anime Mugs
This Pokémon Mug is Perfect for Any Adamant Fan of the Franchise
Boozy Bubble Teas
Boozy Bubble Teas
These Bubble Tea Cocktails Turn the Asian Tapioca Beverage Into an Adult Drink