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Cultural Comedy

Comedy is adopting modern tech and rituals

Implications - The comedy world is adapting to changing technology and pop cultural shifts to accommodate the new ways in which people consume and engage with media. Incorporating these emerging technologies and newfound rituals into comedy allows the genre to better target Millennial and Gen Z demographics. This emerging shift is indicative of the need for even seemingly "timeless" industries to adapt to changing social dynamics and rituals in order to remain relevant.
Workshop Question - How can your brand adapt to the new rituals consumers are adopting within its areas of expertise?
Trend Themes
1. Streaming Services in Comedy - The emergence of comedy-only streaming services like Laugh Out Loud is indicative of a trend towards specific content-based platforms.
2. Virtual Reality Comedy - The push towards virtual reality comedy shows and experiences creates a disruptive innovation opportunity for live comedy to reach a wider audience.
3. Comedy on Social Media - The trend towards curated content app and dating app comedy shows showcases the opportunity for comedians to reach younger audiences through social media.
Industry Implications
1. Streaming Services - Streaming platforms should consider catering to specific content niches to engage younger demographics.
2. Virtual Reality - The growth of virtual reality content presents a disruptive innovation opportunity for live comedy shows and events to expand their reach and engagement.
3. Social Media Marketing - Comedians and marketers should explore opportunities to produce short-form comedy content for social media platforms to reach a wider audience.
2.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 37 Examples:
59,849 Total Clicks
Date Range:
Apr 16 — Oct 17
Trending:
Mild
Consumer Insight Topics:

Featured Examples

VR Stand-Up Comedy
VR Stand-Up Comedy
AltspaceVR is Debuting a VR Show Called Comedy Living Room
Comedy Living Room began in 2012 as an alternative option for up-and-coming comedians to try out their jokes. As the name suggests, the comedy sets took place in the founders’ living room,... MORE
Dating App Comedy Shows
Dating App Comedy Shows
Comedian Lane Moore's 'Tinder Live!' Hilariously Integrates the Dating App
Dating is one of the most talked-about topics in the world of comedy, but over the years the conversations around it have changed dramatically based on the scope of modern dating—in line with the... MORE
VR Stand-Up Shows
VR Stand-Up Shows
Freddy Quinne's 'Quite the Catch' is Set to Be Filmed for Virtual Reality
At the Hot Water Comedy Club in Liverpool, England at the end of this month, award-winning stand-up comedian Freddy Quinne will be presenting his Quite The Catch show and have it filmed for fans to... MORE
Comedy-Only Streaming Services
Comedy-Only Streaming Services
Laugh Out Loud is a Project Between Lionsgate and Kevin Hart
Streaming TV services are becoming so popular that it was only a matter of time before they became even more specific. Laugh Out Loud, for instance, is a streaming service that focuses only on comedy.... MORE
play_circle_filledMillennial Comedy Series
Millennial Comedy Series
'Keep Me Posted' Looks Truthfully at Technology and Millennials
‘Keep Me Posted’ is a new three-episode comedic webseries that examples the role of social media and technology in a young adult’s life. The series premiered last month,... MORE
Curated Comedy Apps
Curated Comedy Apps
Laugh Out Loud by Kevin Hart Offers Video Streaming and Exclusive Content
Laugh Out Loud by Kevin Hart is a new streaming video service from the comedian that makes it possible for fans to dive into original scripted and unscripted comedy series, stand-up specials, plus... MORE
play_circle_filledVR Comedy Series
VR Comedy Series
'The Confessional' is a 360-Degree Webseries Set in a Confessional Booth
‘The Confessional’ is an all-new comedy series that was filmed at the Just for Laughs comedy festival in earlier this summer, starring comedians Trevor Noah, Judd Apatow and Howie Mandel... MORE

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