The Happi Easter Oat Milk Chocolates Come in Three Flavors
Michael Hemsworth — February 19, 2021 — Marketing
References: happifreefrom & foodbev
Confectionery brand Happi Free From is launching these new Happi Easter oat milk chocolates to offer consumers with an alternative option to choose this spring when looking to celebrate the festivities with a touch of sweetness.
The chocolate Easter eggs come in Orange, Salted Caramel and Plain Milk flavor options, and are all focused on a free-from recipe. This includes being completely allergen-free and vegan-friendly, while the packaging for each product is completely plastic-free and recyclable.
The Happi Easter oat milk chocolates were explained further by Founder of Happi Free From Gavin Cox who said, "Why should allergy sufferers and vegans miss out on delicious Easter eggs just because they can’t or don’t want to consume dairy? Our newly-launched range of Easter eggs is made using oat milk, 47% sustainable cocoa and sunflower lecithin, making them allergen-free and accessible to all. Not only that, but the chocolate is rich, creamy and delicious, with no compromise on taste; a fantastic alternative for anyone looking for a dairy-free Easter egg this spring."
The chocolate Easter eggs come in Orange, Salted Caramel and Plain Milk flavor options, and are all focused on a free-from recipe. This includes being completely allergen-free and vegan-friendly, while the packaging for each product is completely plastic-free and recyclable.
The Happi Easter oat milk chocolates were explained further by Founder of Happi Free From Gavin Cox who said, "Why should allergy sufferers and vegans miss out on delicious Easter eggs just because they can’t or don’t want to consume dairy? Our newly-launched range of Easter eggs is made using oat milk, 47% sustainable cocoa and sunflower lecithin, making them allergen-free and accessible to all. Not only that, but the chocolate is rich, creamy and delicious, with no compromise on taste; a fantastic alternative for anyone looking for a dairy-free Easter egg this spring."
Trend Themes
1. Vegan-friendly Chocolates - There is a rising demand for vegan-friendly chocolates which offers a disruptive innovation opportunity for confectionery companies to expand their product offerings.
2. Allergen-free Sweets - The increasing awareness and concern about allergies create a market opportunity for confectionery brands to develop allergen-free sweets that cater to people with dietary restrictions, including those who have dairy and gluten intolerance.
3. Sustainable Packaging - With the growing environmental consciousness, sustainable packaging solutions could be an excellent innovation opportunity for confectionery brands to attract consumers who value eco-friendliness and sustainability.
Industry Implications
1. Confectionery - The confectionery industry can leverage vegan-friendly and allergen-free chocolates to cater to a broader audience while expanding their customer base.
2. Food and Beverage - The food and beverage industry can innovate by promoting sustainable packaging solutions to address consumer concerns about plastic waste and environmental sustainability.
3. Specialty Health Foods - As more consumers adopt healthier lifestyles and dietary preferences, the specialty health foods industry can incorporate vegan-friendly, allergen-free, and sustainable products into their offerings to address these consumer needs.
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