These New Cadbury Dairy Milk Chocolate Bars are Limited-Edition
Michael Hemsworth — July 14, 2020 — Marketing
References: mondelezinternational & foodbev
A new range of limited-edition Cadbury Dairy Milk chocolate bars have been announced by Mondelēz International as part of the Cadbury Inventor competition that is being run for its second year in a row. The collection of candy bars includes Out Of The Blueberry, Crunchy Honeycomb and Coconutty, which were all created by keen chocolate fans who thought up inventive flavor profiles. Curious consumers can pick up the chocolate bars now at Tesco locations with availability starting in supermarkets in the UK and Ireland starting July 22, and can vote which is their favorite until September 6.
Cadbury Tablets Brand manager Beatrice Berutti spoke on the new Cadbury Dairy Milk chocolate bars and the competition saying, "The Cadbury Inventor 2020 competition is back for its second year and we couldn’t be more excited to share these new delicious Cadbury Dairy Milk flavors with the nation. We’ve loved working with Gillian, Shannon and Taylor to make their bars a reality and opening our doors to bring them into Cadbury. We can’t wait to see which bar wins and really want everyone to go out and vote for their favourite.”
Cadbury Tablets Brand manager Beatrice Berutti spoke on the new Cadbury Dairy Milk chocolate bars and the competition saying, "The Cadbury Inventor 2020 competition is back for its second year and we couldn’t be more excited to share these new delicious Cadbury Dairy Milk flavors with the nation. We’ve loved working with Gillian, Shannon and Taylor to make their bars a reality and opening our doors to bring them into Cadbury. We can’t wait to see which bar wins and really want everyone to go out and vote for their favourite.”
Trend Themes
1. Limited-edition Chocolate Bars - The trend of releasing limited-edition chocolate bars allows companies to create hype and engage consumers in new and unique flavor experiences.
2. Consumer-designed Products - The trend of involving consumers in the product design process offers a disruptive innovation opportunity for companies to tap into customer creativity and preferences.
3. Interactive Brand Competitions - The trend of running brand competitions encourages active consumer participation and fosters brand loyalty through engaging experiences.
Industry Implications
1. Food and Beverage - In the food and beverage industry, limited-edition chocolate bars and consumer-designed products can drive sales and attract new customers.
2. Confectionery - The confectionery industry can benefit from interactive brand competitions that generate excitement and encourage consumer engagement.
3. Retail - Retailers can leverage limited-edition chocolate bars and brand competitions to create exclusive offerings and enhance customer experiences.
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