Moo Free Easter Eggs are Arriving in Two Varieties
Michael Hemsworth — February 25, 2022 — Marketing
References: moofreechocolates & conveniencestore
The Moo Free Easter eggs are being launched from the vegan, free-from brand as a treat for consumers to pick up this spring when seeking out a way to update their favorite traditions. The eggs come in two varieties including the Original Easter egg with a bag of Moofreesas malt balls inside as well as the White Easter egg with a White Bunnycomb Crunch Bar within. The treats are priced at £5.99 each and come packaged in fully recyclable packaging that is made with recycled materials.
CEO Andrea Jessop commented on the new Moo Free Easter eggs saying, "Easter can be a frustrating time of year if you suffer with allergies or follow a plant-based diet. We have set to change that frustration! Without compromising on taste or product quality we sourced the highest quality cocoa to create our chocolate and crafted a range of eleven products that will bring excitement to everyone’s Easter!”
CEO Andrea Jessop commented on the new Moo Free Easter eggs saying, "Easter can be a frustrating time of year if you suffer with allergies or follow a plant-based diet. We have set to change that frustration! Without compromising on taste or product quality we sourced the highest quality cocoa to create our chocolate and crafted a range of eleven products that will bring excitement to everyone’s Easter!”
Trend Themes
1. Plant-based Easter Treats - Vegan and free-from treats for Easter offer opportunities for companies to cater to the growing trend of plant-based diets and lifestyles.
2. Eco-friendly Packaging - Products packaged in fully recyclable and sustainable materials offer a disruptive innovation opportunity for companies to appeal to environmentally conscious consumers.
3. Innovative Flavor Combinations - Unique flavor combinations and alternative ingredients in traditional holiday treats offer opportunities for companies to differentiate their products and appeal to consumers seeking new experiences.
Industry Implications
1. Food and Beverage - The food and beverage industry can innovate by offering plant-based and sustainably packaged holiday treats to consumers.
2. Packaging - The packaging industry can create and promote environmentally friendly options for companies looking to reduce their impact on the environment.
3. Retail - Retailers can offer a wider variety of Easter treats that cater to consumers with plant-based diets, allergies, or seeking new and unique flavor combinations.
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