These Happi Easter Products are Made with Oat Milk
Michael Hemsworth — February 11, 2022 — Marketing
References: happifreefrom & conveniencestore
These new Happi Easter products are being launched by the brand to provide consumers with an alternative option to enjoy this spring in place of dairy-based alternatives. The products come in the form of the Chocolate Bunny Lollies and the White Raspberry Easter Egg, which are both crafted with oat milk and are priced at £2 and £9.99 each, respectively. The products will be available in the UK just in time for the springtime holiday to make them perfect for consumers to choose as the seasons change to mark the occasion.
Founder of Happi Gavin Cox commented on the new Happi Easter products saying, "2021 was our first Easter and the response to our range of plant-based eggs was phenomenal. We’re hoping these new products will appeal to a wider family market. With more people on a plant-based or dairy-free diet it’s fantastic to be able to broaden our product range to cater for this important sector.”
Founder of Happi Gavin Cox commented on the new Happi Easter products saying, "2021 was our first Easter and the response to our range of plant-based eggs was phenomenal. We’re hoping these new products will appeal to a wider family market. With more people on a plant-based or dairy-free diet it’s fantastic to be able to broaden our product range to cater for this important sector.”
Trend Themes
1. Plant-based Easter Products - Brands can create more vegan-friendly and dairy-free options for seasonal products like Easter eggs and chocolate treats.
2. Oat Milk Alternatives - Companies can explore the use of oat milk as a substitute for dairy in various food and beverage industries.
3. Family-friendly Vegan Products - Businesses can expand their product lines to include vegan and plant-based options for families and children.
Industry Implications
1. Food and Beverage - The food and beverage industry can offer more plant-based and vegan options for consumers in seasonal products, as well as exploring alternative milk options.
2. Retail - Retailers can stock and market more vegan and oat milk-based products, especially during seasonal holidays like Easter where consumers are looking for alternative options.
3. Health and Wellness - The health and wellness industry can promote and encourage dairy-free and plant-based diets to a growing population interested in healthy and sustainable lifestyles.
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