ROUT is an Inclusive & Sustainable Latinx-Owned D2C Beauty Brand
Laura McQuarrie — September 15, 2021 — Eco
References: beautyrout & thedieline
ROUT is a sustainable, non-toxic and inclusive direct-to-consumer beauty brand that makes cost-friendly facial razors that are designed for all. The cost-conscious brand is devoted to challenging societal beauty norms, all the while supporting a future that's bright, sustainable and makes self-care simple.
Adios Peach Fuzz promises to deliver a great glow in a way that doesn't compromise when it comes to values, since the body of the razor is made from 100% post-consumer recycled plastic. Additionally, the brand's outer paper packaging is 100% recyclable and it features earth-friendly inks. Free from virgin plastic, the blades are wrapped in PCR plastic and help to cut down on the waste associated with personal upkeep.
Intentionally, the brand chose to separate itself from tired stereotypes and gender-specific colors.
Adios Peach Fuzz promises to deliver a great glow in a way that doesn't compromise when it comes to values, since the body of the razor is made from 100% post-consumer recycled plastic. Additionally, the brand's outer paper packaging is 100% recyclable and it features earth-friendly inks. Free from virgin plastic, the blades are wrapped in PCR plastic and help to cut down on the waste associated with personal upkeep.
Intentionally, the brand chose to separate itself from tired stereotypes and gender-specific colors.
Trend Themes
1. Sustainable Beauty Products - There is a growing demand for sustainable and eco-friendly beauty products that cater to all genders and ages.
2. Inclusive Personal Care Market - Consumers are seeking out inclusive beauty brands that offer non-toxic and affordable personal care products for all skin types and hair types.
3. Recycled Plastic Packaging - There is a shift towards using recycled plastic and earth-friendly packaging in the beauty industry to reduce waste and promote sustainability.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry has an opportunity to appeal to eco-conscious consumers by offering sustainable and affordable products.
2. Direct-to-consumer (D2C) Brands - The D2C market has room for inclusive and sustainable beauty brands that offer cost-effective products without sacrificing quality or values.
3. Recycling and Waste Management - Companies in the recycling and waste management industry have the potential to partner with beauty brands to create more sustainable and environmentally-friendly packaging solutions.
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