The Mummy Meagz Vegan Chocolate Easter Range Has Three Products
Michael Hemsworth — February 27, 2021 — Marketing
References: mummymeagz & foodbev
The Mummy Meagz vegan chocolate Easter range is a new lineup of products being launched just in time for Easter in the UK for consumers looking for an alternative to the usual offerings to pick up. The products include the Smoove Moove bar made with a blend of dark chocolate and vegan mylk chocolate, the Orange Choccie Bar Egg and the Sunnybomb Bar. Each of the products come backed by the Vegan Society and feature a GMO-free recipe that is made without the use of palm oil and certified by the RSPO.
Co-Founder Meagan Boyle spoke on the new Mummy Meagz vegan chocolate Easter range saying, "Easter is a time when we celebrate life, so by creating a range of new plant-based treats to mark the occasion, we’re hoping that more people than ever will choose to have a vegan celebration and give animal products a miss. Our Smoove Moove Easter eggs taste even better than their dairy counterparts, so everyone can enjoy a sweet springtime treat, regardless of whether they are vegan or not."
Co-Founder Meagan Boyle spoke on the new Mummy Meagz vegan chocolate Easter range saying, "Easter is a time when we celebrate life, so by creating a range of new plant-based treats to mark the occasion, we’re hoping that more people than ever will choose to have a vegan celebration and give animal products a miss. Our Smoove Moove Easter eggs taste even better than their dairy counterparts, so everyone can enjoy a sweet springtime treat, regardless of whether they are vegan or not."
Trend Themes
1. Plant-based Chocolate - Opportunity for companies to innovate and introduce more plant-based chocolate offerings to meet the needs of consumers looking for alternative options.
2. Vegan Easter Treats - The increasing demand for vegan Easter treats creates an opportunity for businesses to create new, innovative, and tasty plant-based options.
3. Certified Vegan Products - Companies can meet the needs of a growing segment of consumers seeking certified vegan products by creating new recipes that aren't made with animal products, GMO-free, and certified by organizations like the Vegan Society and the RSPO.
Industry Implications
1. Chocolate Manufacturing - Opportunity for chocolate manufacturers to develop and produce new plant-based chocolate recipes and vegan Easter treats to meet the increasing demand for these products.
2. Food Retail - Retailers have an opportunity to innovate and introduce new product lines featuring plant-based and certified vegan products in response to the growing demand for these options.
3. Alternative Sweeteners - Entrepreneurs have an opportunity to develop and market new sweeteners that are plant-based and suitable for vegan-friendly chocolate products with similar sweetness to traditional options.
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