Hames Chocolates is Launching Five New Flavored Options
Michael Hemsworth — February 13, 2021 — Marketing
References: hameschocolates & conveniencestore
Hames Chocolates has introduced a series of sweet treats for consumers in a lead up to Easter that are positioned to offer high-quality flavor and more for recipients to enjoy. The chocolates come in five varieties including the milk chocolate egg filled with salted caramel crowns, milk chocolate egg filled with blood orange truffles, milk and white chocolate egg fill with gin & tonic truffles. The collection is rounded out with two vegan-friendly offerings including the creamy chocolate egg with honeycomb chocolate bunnies and the dark chocolate egg with raspberry creams.
Director of Hames Chocolates Carol Oldbury spoke further on the new Easter treats saying, "The range taps into the ongoing trend for environmentally-friendly products, as living sustainably continues to be high on the consumer agenda during the pandemic. We also know that good food is often a form of escapism for many and chocolate is no different. Therefore, the Hames Chocolates Easter Egg range offers a variety of unusual flavors for consumers to enjoy, such as gin and tonic, salted caramel and blood orange.”
Image Credit: Hames Chocolates
Director of Hames Chocolates Carol Oldbury spoke further on the new Easter treats saying, "The range taps into the ongoing trend for environmentally-friendly products, as living sustainably continues to be high on the consumer agenda during the pandemic. We also know that good food is often a form of escapism for many and chocolate is no different. Therefore, the Hames Chocolates Easter Egg range offers a variety of unusual flavors for consumers to enjoy, such as gin and tonic, salted caramel and blood orange.”
Image Credit: Hames Chocolates
Trend Themes
1. Luxury Easter Flavored Chocolates - There is an opportunity for other luxury chocolate makers to experiment with exotic flavors and ride on the trend of environmentally-friendly products
2. Vegan Easter Chocolates - Veganism is a major trend and there is a potential for more luxury vegan chocolate offerings
3. Environmentally-friendly Product Packaging - With consumers becoming increasingly eco-conscious, there is an opportunity for chocolate makers to adopt more sustainable packaging options
Industry Implications
1. Luxury Chocolates - Luxury chocolate makers should consider experimenting with unique flavors and environmentally-friendly packaging options to potentially capture more consumers
2. Vegan Foods - There is a potential market for more vegan luxury chocolate offerings as veganism continues to grow as a popular lifestyle choice
3. Packaging - There is an opportunity for packaging companies to create more sustainable and innovative packaging options for luxury chocolates to meet the demands of eco-conscious consumers
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