Chocomel Plant-Based Comes in One-Liter Tetra Paks
Michael Hemsworth — December 9, 2022 — Lifestyle
References: frieslandcampina & talkingretail
Chocomel Plant-Based is a new version of the brand's signature chocolate drink focused on helping consumers pinpoint the best options for their lifestyle. The drink will come in one-liter Tetra Paks to prioritize recyclable packaging and is reported to have a flavor profile that is quite close to the original. The beverage features a recipe that uses pea milk and cashew milk, and features a rich, velvety flavor and texture to make it a great dairy-free option for consumers of all ages.
Marketing Manager NPD at FrieslandCampina UK Gabriella Sudall spoke on the new Chocomel Plant-Based saying, "Delivering a plant-based product to the market is a big step forward in Chocomel’s development within the UK. Dairy remains a key pillar of our FrieslandCampina product offering, but we want to make sure that we meet – and exceed – the desire of many consumers who enjoy both dairy and non-dairy products.”
Marketing Manager NPD at FrieslandCampina UK Gabriella Sudall spoke on the new Chocomel Plant-Based saying, "Delivering a plant-based product to the market is a big step forward in Chocomel’s development within the UK. Dairy remains a key pillar of our FrieslandCampina product offering, but we want to make sure that we meet – and exceed – the desire of many consumers who enjoy both dairy and non-dairy products.”
Trend Themes
1. Sustainable Packaging Solutions - Chocomel Plant-Based's prioritization of recyclable packaging highlights the need for sustainable packaging solutions in the food and beverage industry.
2. Plant-based Alternatives - The introduction of Chocomel Plant-Based reflects the growing interest in plant-based alternatives across the food and beverage industry.
3. Innovations in Non-dairy Beverages - Chocomel Plant-Based's use of pea milk and cashew milk in its recipe demonstrates the potential for innovation in non-dairy beverage options.
Industry Implications
1. Food and Beverage - The launch of Chocomel Plant-Based showcases the potential for innovation and growth in the food and beverage industry through developing sustainable plant-based alternatives.
2. Packaging - Chocomel Plant-Based's focus on recyclable packaging underscores the need for innovation and advancements in sustainable packaging solutions in the industry.
3. Plant-based Milk - The use of pea milk and cashew milk in Chocomel Plant-Based provides opportunities for growth and innovation in the plant-based milk industry.
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