The Alice + Olivia MAC Color Cosmetics Collection
Joanne Lam — June 15, 2010 — Art & Design
References: wwd & fashionindie
The Alice + Olivia MAC Color Cosmetics line features a deep and solid-colored palette. Featuring bright, colored mascaras, deeper-toned nail lacquer and other eye-enhancing highlights, this collection takes its theme from the crazy fantasy world of Alice in Wonderland.
Available July 8th, many MAC cosmetics and Alice in Wonderland fans will definitely be in line awaiting this collaboration's arrival.
Implications - Until then, fans will have to subside on these fantastic pictures of what is to come. Although July might seem like an eternity to wait, patient admirers of the Alice + Olivia MAC Color Cosmetics Collection will soon find a world of vividly colorful possibilities at their fingertips.
Available July 8th, many MAC cosmetics and Alice in Wonderland fans will definitely be in line awaiting this collaboration's arrival.
Implications - Until then, fans will have to subside on these fantastic pictures of what is to come. Although July might seem like an eternity to wait, patient admirers of the Alice + Olivia MAC Color Cosmetics Collection will soon find a world of vividly colorful possibilities at their fingertips.
Trend Themes
1. Vivid Color Palettes - Opportunity for beauty brands to create makeup collections with bold and bright colors.
2. Fantasy-themed Collaborations - Chance for fashion and beauty brands to partner and create makeup lines inspired by fictional worlds.
3. Eye-enhancing Highlights - Potential for cosmetic companies to develop products that enhance the eyes and create unique looks.
Industry Implications
1. Beauty and Cosmetics - The beauty industry can explore new collaborations and bold color palettes to attract customers.
2. Fashion - Fashion brands can partner with beauty brands to create makeup collections that align with their brand image.
3. Entertainment - Film and entertainment companies can collaborate with beauty brands to launch makeup lines based on popular fantasy franchises.
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