The Under Armour Recharge Suit Will Avenge Those Sore Deltoids
Alex Scott — April 13, 2010 — Lifestyle
References: underarmour & uncrate
If you've seen the movie Hancock, you may recognize this piece. Though not actually taken from the movie, the Under Armour Recharge Suit looks like it could have easily been worn by Will Smith in the 2008 blockbuster. Though not actually designed to fight crime, this piece does have some rather heroic attributes.
The Under Armour Recharge Suit works to apply pressure to specific regions of the muscles so that there will be little soreness and inflaming after a workout. Though the effects of the suit are meant to be quite beneficial, I'm not sure how comfortable I would be walking around the gym in a spandex one-piece--unless of course, it came with a cape.
The Under Armour Recharge Suit works to apply pressure to specific regions of the muscles so that there will be little soreness and inflaming after a workout. Though the effects of the suit are meant to be quite beneficial, I'm not sure how comfortable I would be walking around the gym in a spandex one-piece--unless of course, it came with a cape.
Trend Themes
1. Superhero Fitness Gear - The trend of integrating superhero aesthetics in workout gear can provide an opportunity for athletic clothing manufacturers and retailers to appeal to consumers' fandom and enhance their workout experience.
2. Pressure-applied Fitness Gear - The trend of creating pressure-applied fitness gear can give companies an innovation opportunity to tap into the emerging market of workout recovery and pain-reducing solutions.
3. Single-piece Fitness Suits - The trend of designing single-piece fitness suits can create innovation opportunities for athletic apparel companies to offer consumers comfortable and functional attire for a variety of workouts.
Industry Implications
1. Athletic Apparel - The athletic apparel industry can leverage the trend of superhero fitness gear and create a separate line of clothing to cater to superhero enthusiasts.
2. Fitness Equipment - The trend of pressure-applied fitness gear can create an opportunity for manufacturers of fitness equipment to explore gear that applies pressure in specialized areas of the body for added benefits.
3. E-commerce Retail - The trend of single-piece fitness suits can present an innovation opportunity for online-based athletic apparel retailers to provide consumers with unique attire options and versatility in their workout gear.
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