The Lanvin & Balmain Batman Colette T-Shirts Take a Bite out of Crime
Ryan Hinkson — June 1, 2010 — Art & Design
References: colette.fr & highsnobiety
To commemorate DC Comics' 75th anniversary, French fashion boutique Colette is issuing some crime fighter-inspired couture. These Lanvin and Balmain Batman Colette t-shirts are an early part of the project.
There are designs for guys and some for the ladies. The ladies' shirt is a simple heather gray tee with the Batman insignia on it. The men's version has a picture of a dog wearing Batman's helmet on its head. Go figure.
Implications - A shirt that's both decadent and casual, you can bet Bruce Wayne himself would rock one of these awesome tees. Or if not him, his less financially wealthy butler Alfred.
There are designs for guys and some for the ladies. The ladies' shirt is a simple heather gray tee with the Batman insignia on it. The men's version has a picture of a dog wearing Batman's helmet on its head. Go figure.
Implications - A shirt that's both decadent and casual, you can bet Bruce Wayne himself would rock one of these awesome tees. Or if not him, his less financially wealthy butler Alfred.
Trend Themes
1. Crime-fighter Couture - The trend of designing clothes inspired by crime-fighting superheroes, which opens new opportunities for designers to experiment with different styles to appeal to different fan groups.
2. Commemorative Fashion - The trend of creating fashion lines to mark anniversaries of popular culture events, movies, and brands, which provides innovative marketing opportunities to engage with consumers.
3. Casual Luxe - The trend of merging high-end fashion with casual and street style clothing, which represents a disruptive innovation opportunity for designers to create new fashion lines for an increasingly casual and comfortable-seeking audience.
Industry Implications
1. Fashion & Apparel Industry - This trend in developing crime-fighter-inspired fashion pieces provides a distinct design inspiration that adds another exciting theme to an industry that often looks towards Hollywood-inspired trends.
2. Entertainment Industry - This trend opens opportunities for entertainment stakeholders to develop smarter campaigns and tie-ups with fashion, emphasizing the value of commemorative collectibles and pop-culture merchandise.
3. Marketing & Branding Industry - This trend of limited-edition fashion pieces tied to cultural celebrations like this provides marketing experts with fresh ideas to increase brand awareness and customer engagement in this highly-competitive industry.”
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