Ads Show Stori is the Apparel Brand Preferred by Superheroes
Marissa Brassfield — July 25, 2009 — Pop Culture
References: sharadhaksar & behance.net
These print ads for Stori clothing prove that they are the apparel brand preferred by superheroes. Each ad shows a different suited superhero, from Batman to Superman and Spiderman, getting dressed in Stori clothing. Arrows point to the superhero's spandex attire and Stori attire with captions that read "Inside story" and "Outside story," respectively.
The tagline on each ad, "Stori: Clothes with a twist," brings the whole campaign home. It's a reversal on the superhero suit! The Stori ad campaign was created by Sharad Haksar for the 1pointsize ad agency.
The tagline on each ad, "Stori: Clothes with a twist," brings the whole campaign home. It's a reversal on the superhero suit! The Stori ad campaign was created by Sharad Haksar for the 1pointsize ad agency.
Trend Themes
1. Superhero-inspired Fashion - The trend of incorporating superhero aesthetics into clothing designs presents opportunities for brands to target fans of comic book culture and capitalize on their love for iconic characters.
2. Narrative Branding - The trend of using storytelling elements in advertising campaigns, such as showcasing a superhero getting dressed in Stori clothing, creates a deeper connection with consumers and offers disruptive innovation opportunities to engage them emotionally.
3. Reverse Suit Concept - The trend of flipping the superhero suit concept on its head, as seen in the Stori ad campaign, opens up possibilities for brands to reimagine traditional designs and offer unique twists on established fashion norms.
Industry Implications
1. Fashion & Apparel - The fashion and apparel industry can leverage the superhero trend to create clothing lines that cater to fans and enthusiasts, tapping into a lucrative market segment.
2. Advertising & Marketing - The advertising and marketing industry can explore the narrative branding approach employed in the Stori campaign to create compelling storytelling experiences that resonate with consumers and differentiate brands from competitors.
3. Graphic Design & Illustration - The graphic design and illustration industry can embrace the concept of the reverse suit to create imaginative and visually striking artwork that challenges traditional design conventions and captivates audiences.
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