'The Hills' Converse Shoes Will Make You the Most Stylish Fan
Joanne Lam — July 6, 2010 — Fashion
References: mtv & fashionindie
'The Hills' Converse shoes are definitely a creative way to show your devotion to the near-ending reality show. Composed of numerous pictures of the different stars on 'The Hills,' these kicks will have you walking around in style while fronting your love for the colorful bunch.
Customized personally by an obsessed fan, these shoes will aid lovers of the reality TV show in remembering the show's legacy when it reaches its final episodes.
Implications - The use of pop culture imagery and celebrity endorsements are a sure way for customers to attract a target market of young buyers. By enhancing items through association with popular imagery, companies can reach customers from other markets that were previously unaware or uninterested in the brand.
Customized personally by an obsessed fan, these shoes will aid lovers of the reality TV show in remembering the show's legacy when it reaches its final episodes.
Implications - The use of pop culture imagery and celebrity endorsements are a sure way for customers to attract a target market of young buyers. By enhancing items through association with popular imagery, companies can reach customers from other markets that were previously unaware or uninterested in the brand.
Trend Themes
1. Pop Culture Branding - Using pop culture imagery and celebrity endorsements to attract young buyers to a brand.
2. Customized Product Experience - Allowing customers to customize products to create a more personal connection with their favorite shows, movies, etc.
3. Nostalgia Marketing - Creating products that tap into consumers' love for nostalgia and their favorite old TV shows.
Industry Implications
1. Fashion - Fashion brands can use pop culture branding and customization to create unique products that appeal to their target market.
2. Entertainment - TV shows and other forms of entertainment can use nostalgia marketing to promote their brand and create a more personal connection with their audience.
3. Merchandising - Companies can create merchandise based on popular TV shows and other forms of entertainment, using customization and pop culture branding to attract customers who may not have been interested in their brand before.
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