Hummustir's Hummus in a Cup Preserves Freshness with Ready-to-Mix Pouches
Laura McQuarrie — September 2, 2016 — Lifestyle
References: hummustir & packagingdigest
Most dips and spreads are sold in the same kind of containers, but Hummustir is redefining hummus in a cup with a new type of shelf-stable packaging.
Hummustir's kit-inspired packaging system takes the form of a paper cup that contains multiple foil packets filled with single ready-to-eat servings of the product. Alongside these pouches are also dry seasonings and a sealed wooden spoon. Hummustir makes its trio of hummus products in Classic, Mediterranean and Village flavors with a short list of instructions on the back of the containers to spell out exactly how to prepare the products on the go.
This packaging innovation is particularly noteworthy because it means that consumers have access to hummus that is natural and preservative-free, yet does not need to be refrigerated.
Hummustir's kit-inspired packaging system takes the form of a paper cup that contains multiple foil packets filled with single ready-to-eat servings of the product. Alongside these pouches are also dry seasonings and a sealed wooden spoon. Hummustir makes its trio of hummus products in Classic, Mediterranean and Village flavors with a short list of instructions on the back of the containers to spell out exactly how to prepare the products on the go.
This packaging innovation is particularly noteworthy because it means that consumers have access to hummus that is natural and preservative-free, yet does not need to be refrigerated.
Trend Themes
1. Shelf-stable Packaging - Opportunity for creating more food products with shelf-stable packaging, providing convenience and portability.
2. Kit-inspired Packaging - Potential for designing packaging that includes multiple components and instructions for easy consumption on the go.
3. Preservative-free Products - Demand for natural and preservative-free food products, presenting opportunities for innovation in other categories.
Industry Implications
1. Food Packaging - Opportunity to develop new packaging solutions for food products that require no refrigeration and maintain freshness.
2. Convenience Foods - Potential to create more convenient and ready-to-eat meals or snacks in portable packaging for consumers on the go.
3. Healthy Snacks - Demand for preservative-free and natural snack options, opening doors for innovation in the healthy snacks industry.
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