The Hood by Air Windows at Barneys Feature Custom Mannequins
Rebecca Byers — March 30, 2016 — Business
References: freshnessmag
This series of Hood by Air windows was created in collaboration between the brand and iconic department store Barneys New York. The sculptural mannequins were custom designed by Yuji Yoshimoto of Studio UG and features a total of six models inspired by the Spring Summer 2016 runway show.
In order to create the hyper-realistic custom mannequins, 3D body scans were taken of each of the models in order to create an initial mold. Tinted silicone was used to create flesh tones, while real hair was used to create the eyebrows and custom dentures and glass eyeballs were added for extreme life-likeness.
The looks of each of the six mannequins were completed with detailing such as wigs, custom mouthpieces created by Dolly Cohen and painted tattoos.
In order to create the hyper-realistic custom mannequins, 3D body scans were taken of each of the models in order to create an initial mold. Tinted silicone was used to create flesh tones, while real hair was used to create the eyebrows and custom dentures and glass eyeballs were added for extreme life-likeness.
The looks of each of the six mannequins were completed with detailing such as wigs, custom mouthpieces created by Dolly Cohen and painted tattoos.
Trend Themes
1. Hyper-real Custom Mannequins - Brands will continue to develop hyper-realistic mannequins using 3D scanning and advanced materials to enhance the customer's in-store shopping experience.
2. Collaborations Between Fashion Brands and Department Stores - Fashion brands and department stores will continue to team up for innovative window displays and in-store experiences that offer a unique shopping experience to customers.
3. Use of Advanced Materials in Mannequin Design - Use of sophisticated materials such as silicone, real hair, and glass eyeballs will play a significant role in the future of mannequin design and contribute to a more realistic shopping experience.
Industry Implications
1. Fashion Retail - Retailers can enhance their in-store experience with custom mannequins that better showcase the products they sell.
2. 3D Printing and Scanning - Manufacturers can capitalize on the trend of hyper-realistic mannequins by developing advanced 3D scanning and printing technology that can produce lifelike body molds.
3. Silicone and Special Effects Manufacturing - With the increase in demand for advanced materials, manufacturers of silicone-based products and special effects will find new opportunities to supply the materials and products needed to create hyper-realistic mannequins.
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