Pornhub Records is Searching for a Different Kind of Artist
Vasiliki Marapas — September 26, 2014 — Pop Culture
Pornhub is not known for streaming films with spectacular soundtracks, but that hasn't stopped the company from launching Pornhub Records.
Earlier this year, rapper Coolio recorded an exclusive track for the adult film network, titled 'Take it to the Hub.' Apparently, it was so successful, the company is now scouting additional artists for its roster. Though R-rated acts are welcome, the artists need not necessarily be "porn-focused," according to Vice President Corey Price. However, they do have to appeal to Pornhub's mature demographic.
The company is also launching a competition to find an anthem for the site, so if you've been anxiously awaiting an opportunity to express your love and appreciation for Pornhub, this is your moment!
Earlier this year, rapper Coolio recorded an exclusive track for the adult film network, titled 'Take it to the Hub.' Apparently, it was so successful, the company is now scouting additional artists for its roster. Though R-rated acts are welcome, the artists need not necessarily be "porn-focused," according to Vice President Corey Price. However, they do have to appeal to Pornhub's mature demographic.
The company is also launching a competition to find an anthem for the site, so if you've been anxiously awaiting an opportunity to express your love and appreciation for Pornhub, this is your moment!
Trend Themes
1. Adult Record Labels - Disruptive innovation opportunity: Creating record labels specifically catered to the mature demographic and adult entertainment industry.
2. Porn-themed Music - Disruptive innovation opportunity: Developing and promoting music that appeals to the mature demographic and is associated with adult entertainment.
3. Competition-based Branding - Disruptive innovation opportunity: Launching competitions to crowdsource anthems or other creative content for brands, like what Pornhub is doing to find an anthem for their site.
Industry Implications
1. Music Streaming - Disruptive innovation opportunity: Developing music streaming platforms or labels that cater to niche audiences and create partnerships with unconventional brands.
2. Adult Entertainment - Disruptive innovation opportunity: Creating new avenues for artists within the adult entertainment industry, such as record labels specifically focused on their music and collaborations with mainstream artists.
3. Branding and Marketing - Disruptive innovation opportunity: Utilizing competitions and crowdsourcing to engage consumers and build brand loyalty, similar to what Pornhub is doing with their anthem competition.
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