The Wheyhey Christmas Ice Creams Come in Three Flavor Options
Michael Hemsworth — November 20, 2021 — Marketing
These Wheyhey Christmas ice creams are being launched by the UK-based brand as a boozy range of frozen treats for adult consumers to pick up this holiday season.
The ice creams are crafted with a sugar-free recipe that has also been infused with premium alcohol, depending on the variety. The products come in three limited-edition options including Eggnog, Mulled Wine and Champagne, which are each perfect for different flavor preferences. The products are available via the brand's website at a cost of £6 per 500ml pint.
Head of Innovation at Wheyhey Dan Kaminski boasted about the new Wheyhey Christmas ice creams saying, "We often worry about overindulging during the festive period. But fear not, our three flavours are sugar-free, low in calories and high in protein."
The ice creams are crafted with a sugar-free recipe that has also been infused with premium alcohol, depending on the variety. The products come in three limited-edition options including Eggnog, Mulled Wine and Champagne, which are each perfect for different flavor preferences. The products are available via the brand's website at a cost of £6 per 500ml pint.
Head of Innovation at Wheyhey Dan Kaminski boasted about the new Wheyhey Christmas ice creams saying, "We often worry about overindulging during the festive period. But fear not, our three flavours are sugar-free, low in calories and high in protein."
Trend Themes
1. Sugar-free Boozy Treats - Innovative frozen treats infused with premium alcohol and a sugar-free recipe could disrupt the traditional indulgence of sweets and cocktails.
2. Flavorful Limited Editions - Limited edition releases of popular holiday flavors like eggnog, mulled wine, and champagne could create a sense of urgency and exclusivity for consumers.
3. Healthy Holiday Indulgence - Providing consumers with a guilt-free alternative to standard rich holiday treats could create a niche market and promote healthy lifestyle choices.
Industry Implications
1. Food and Beverage - Innovative recipes for frozen treats and desserts that incorporate traditional cocktail ingredients could appeal to adult consumers and disrupt traditional beverage consumption.
2. Fitness and Wellness - Healthy alternative treats during the holiday season align with the increasing focus on wellness and could disrupt traditional indulgence habits.
3. E-commerce/direct-to-consumer - Direct-to-consumer sales of limited edition, premium products could create a sense of exclusivity and urgency for consumers seeking unique holiday treats.
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