The Halo Top Dairy-Free Desserts Have Been Revamped by the Brand
Michael Hemsworth — August 26, 2020 — Marketing
References: halotop & drugstorenews
A new collection of Halo Top dairy-free desserts have been unveiled by the brand as a lineup of premium treats that will offer consumers an even creamier option when seeking out a high-quality frozen indulgence. The desserts are achieved with a coconut milk base that is now paired with fava bean protein instead of brown rice protein, which is reported to give the products a creamier texture. This also allows the products to maintain 10 to 20 grams of protein per serving with just 280 to 360 calories, depending on the flavor.
Senior Brand Manager Shilpa Gadhok spoke on the revamped Halo Top dairy-free desserts saying, "As a leader in the better-for-you category, Halo Top is always looking for new ways to innovate and bring forward quality products our consumers will love. With our Dairy-Free line, we replaced brown rice protein with fava bean protein for a creamier texture that's packed with flavor. Plant-based demand is higher than ever, and we want to provide our fans with an offering they feel great about eating — so they don't have to choose between pursuing a plant-based lifestyle and enjoying dessert.”
Senior Brand Manager Shilpa Gadhok spoke on the revamped Halo Top dairy-free desserts saying, "As a leader in the better-for-you category, Halo Top is always looking for new ways to innovate and bring forward quality products our consumers will love. With our Dairy-Free line, we replaced brown rice protein with fava bean protein for a creamier texture that's packed with flavor. Plant-based demand is higher than ever, and we want to provide our fans with an offering they feel great about eating — so they don't have to choose between pursuing a plant-based lifestyle and enjoying dessert.”
Trend Themes
1. Fava Bean Protein - Food and beverage companies can explore the use of fava bean protein as an alternative to brown rice protein to create creamier, high-protein products with lower calories.
2. Plant-based Desserts - The increasing demand for plant-based food provides an opportunity for companies to innovate and offer consumers high-quality, plant-based dessert options.
3. Better-for-you Category - With consumers looking for healthier food options, companies can focus on creating better-for-you products that are both tasty and nutritious.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore the potential of using fava bean protein and other plant-based ingredients to create healthier and better-for-you products.
2. Dairy-free Products - The dairy-free industry is becoming more popular, creating an opportunity for companies to create high-quality dairy-free desserts and other products that cater to this market.
3. Plant-based Protein - The use of plant-based proteins, such as fava bean protein, can revolutionize the protein industry and provide consumers with healthier and more eco-friendly options.
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