These Cornetto Ice Cream Products are Being Launched by Unilever
Michael Hemsworth — March 25, 2021 — Marketing
These new Cornetto ice cream products are being launched in the UK by the Unilever-owned brand to offer consumers a way to enjoy frozen treats while out of the house. The products include the Cornetto Soft Chocolatey and the Cornetto Go!, which are both packaged to make them suitable for carrying outdoors. The products are arriving just in time for warmer weather as consumers anticipate heading outside to enjoy spring and summer temperatures.
Ice Cream Brand Experience Director at Unilever UK&I Jennifer Dyne spoke on the new Cornetto ice cream products saying, "In summer, treating yourself to an ice cream is one of life’s great joys. Whether it’s a day out in the park or down by the seaside, sharing an ice cream can bring you closer together and make these moments special. We know shoppers are looking for innovative products and flavours but also expect these to make a positive difference to the world – with our new launches this year, ice cream lovers are going to be delighted with the choice that is on offer this summer season from their favourite brands."
Ice Cream Brand Experience Director at Unilever UK&I Jennifer Dyne spoke on the new Cornetto ice cream products saying, "In summer, treating yourself to an ice cream is one of life’s great joys. Whether it’s a day out in the park or down by the seaside, sharing an ice cream can bring you closer together and make these moments special. We know shoppers are looking for innovative products and flavours but also expect these to make a positive difference to the world – with our new launches this year, ice cream lovers are going to be delighted with the choice that is on offer this summer season from their favourite brands."
Trend Themes
1. Outdoor Ice Cream Treats - The trend of offering ice cream products suitable for outdoor activities creates opportunities for packaging, flavors and branding.
2. Innovative Ice Cream Flavors - The trend of offering innovative ice cream flavors presents opportunities for experimentation that can differentiate brands and attract new customers.
3. Sustainable Ice Cream Packaging - The trend of sustainable packaging can differentiate brands and appeal to eco-conscious customers.
Industry Implications
1. Food and Beverage - Players in the food and beverage industry can take advantage of the outdoor ice cream trend by offering products that cater to the on the go lifestyle of customers.
2. Retail - Retailers can benefit from innovative ice cream flavors trend by allocating space for ice cream brands that offer unique flavors and are different from conventional brands.
3. Sustainable Packaging - The packaging industry can take advantage of the trend of sustainable packaging for ice cream and offer earth-friendly alternatives to plastic and styrofoam materials.
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