Shoppers Can Take a Shower at This New High-End Appliance Store
Charlotte Joyce Kidd — August 10, 2015 — Luxury
References: forbes
Luxury appliance retailer Pirch is offering customers a unique shopping experience to match their upscale products.
Pirch aims to be the Tiffany of home design. It offers luxury appliance basics and novelties alike, from tablet-operated showers to $7,000 wine fridges. But the most unique thing about Pirch is its approach to customer experience. There are small touches, like a massive circular sink where browsers can fiddle with different taps and grander gestures, like cooking classes and luxury appliance demos featuring top chefs. Clients can enjoy complimentary gourmet meals while they consult "lifestyle experience advisors," or they can book appointments to test drive Pirch's selection of showers. Pirch takes care of its clients even after they leave the store, with a full installation and servicing team on staff at each location.
Pirch brings the concept of over-the-top customer care and hands-on product testing, already successfully adopted by the automotive and tech industries, to the luxury appliance market.
Pirch aims to be the Tiffany of home design. It offers luxury appliance basics and novelties alike, from tablet-operated showers to $7,000 wine fridges. But the most unique thing about Pirch is its approach to customer experience. There are small touches, like a massive circular sink where browsers can fiddle with different taps and grander gestures, like cooking classes and luxury appliance demos featuring top chefs. Clients can enjoy complimentary gourmet meals while they consult "lifestyle experience advisors," or they can book appointments to test drive Pirch's selection of showers. Pirch takes care of its clients even after they leave the store, with a full installation and servicing team on staff at each location.
Pirch brings the concept of over-the-top customer care and hands-on product testing, already successfully adopted by the automotive and tech industries, to the luxury appliance market.
Trend Themes
1. Over-the-top Customer Care - Pirch's emphasis on customer experience and personalized service presents an opportunity for luxury appliance retailers to adopt a similar approach.
2. Hands-on Product Testing - Pirch's showroom concept allows customers to test and experience luxury appliances firsthand, creating a disruptive innovation opportunity for the home appliance industry.
3. Lifestyle Experience Advisors - Pirch's use of lifestyle experience advisors as consultants presents an opportunity for luxury appliance stores to enhance customer engagement and provide tailored product recommendations.
Industry Implications
1. Luxury Appliance Retail - Pirch's unique shopping experience sets a precedent for luxury appliance retailers to create immersive and upscale environments for their customers.
2. Home Appliance - Pirch's showroom concept and focus on experiential retailing provide an opportunity for the broader home appliance industry to prioritize customer experience and interactive product demonstrations.
3. Hospitality - Luxury appliance retailers, inspired by Pirch's approach, can partner with hospitality industry players to create unique showroom experiences and offer added value services like complimentary meals and consultations.
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