Cadillac Plans to Open 700 Dedicated Small Auto Shops
Laura McQuarrie — July 3, 2015 — Autos
With changes to the brand's headquarters, a new naming scheme and the announcement of small auto shops at both the Washington Auto Show and the NADA dealers' convention, Johan de Nysschen is steering Cadillac in a brand new direction.
These 700 new "boutique" showrooms will from Cadillac promise new technology, top-tier staff and luxury amenities. One of the most impressive features of the planned retail spaces includes a virtual showroom, where consumers would be able to customize the interior and exterior of a new car with interactive displays and holograms.
de Nysschen describes: "I am definitely going to be in disagreement with dealers who think they can sustain the business for Cadillac by selling Cadillac out the backdoor of a Chevy store," and believes that the implementation of these premium stores will upgrade the existing customer experience.
These 700 new "boutique" showrooms will from Cadillac promise new technology, top-tier staff and luxury amenities. One of the most impressive features of the planned retail spaces includes a virtual showroom, where consumers would be able to customize the interior and exterior of a new car with interactive displays and holograms.
de Nysschen describes: "I am definitely going to be in disagreement with dealers who think they can sustain the business for Cadillac by selling Cadillac out the backdoor of a Chevy store," and believes that the implementation of these premium stores will upgrade the existing customer experience.
Trend Themes
1. Boutique Auto Showrooms - Cadillac's plans to open 700 dedicated small auto shops signal a trend towards boutique showrooms in the automotive industry.
2. Virtual Showroom Experience - The introduction of virtual showrooms with interactive displays and holograms offers disruptive innovation opportunities for enhancing the car-buying experience.
3. Premium Customer Experience - The shift towards premium retail spaces and top-tier staff emphasizes the importance of providing a high-quality customer experience in the automotive industry.
Industry Implications
1. Automotive Retail - The rise of boutique auto showrooms presents disruptive innovation opportunities for enhancing the traditional automotive retail model.
2. Virtual Reality Technology - The integration of virtual showrooms in the automotive industry highlights the potential for disruptive innovation in the virtual reality technology sector.
3. Luxury Goods and Services - The emphasis on premium customer experience in small auto shops opens up disruptive innovation opportunities for luxury goods and services providers in the automotive industry.
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