The 'Datemaster' bus is part of a speed dating campaign for 'Match.com'
Mishal Omar — November 1, 2016 — Marketing
References: thememo & plymouthherald
With older dating sites having to compete with the dating apps that are so popular among Millennials, Match.com started a new venture in the form of a bus called Datemaster.
The concept provided a literal interpretation of the term Love Bus and ran for a week. The bus concept allows travelers to speed date while they are commuting, with those willing to participate having to register online. The concept works to allow commuters to multitask, as a survey conducted by Match.com revealed that many single English people feel as though they don't have enough time to date due to work schedules and personal commitments.
The Datemaster provides a unique platform for singles to meet new people while functioning as an effective marketing campaign for Match.com
The concept provided a literal interpretation of the term Love Bus and ran for a week. The bus concept allows travelers to speed date while they are commuting, with those willing to participate having to register online. The concept works to allow commuters to multitask, as a survey conducted by Match.com revealed that many single English people feel as though they don't have enough time to date due to work schedules and personal commitments.
The Datemaster provides a unique platform for singles to meet new people while functioning as an effective marketing campaign for Match.com
Trend Themes
1. Speed Dating - Opportunity for dating apps to incorporate offline experiences and connect singles in real life.
2. Commuter Multitasking - Opportunity for businesses to provide services that cater to busy individuals such as mobile productivity apps or on-the-go entertainment.
3. Innovative Marketing Campaigns - Opportunity for companies to create unique and engaging marketing initiatives to stand out in a crowded marketplace.
Industry Implications
1. Dating Apps - Opportunity for dating apps to explore innovative ways of connecting users beyond traditional online platforms.
2. Productivity Tools - Opportunity for productivity tool developers to design solutions specifically for busy commuters to optimize their time on the go.
3. Advertising - Opportunity for advertising agencies to create unconventional and attention-grabbing campaigns that leave a lasting impression on consumers.
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