This Matchmaking Event Involved the Use of Luminous Masks
Katherine Pendrill — February 26, 2016 — Lifestyle
Brazil-based company Skol Beats recently held a matchmaking event that involved using luminous masks to help strangers find their social media match. With so many dating apps and matchmaking services available, many people believe that dating no longer involves any mystery. This event tried to recapture that sense of mystery by hiding the faces of participants.
As part of Rio Music Carnival, Skol Beats handed out 5,000 luminous masks equipped with Bluetooth technology. The masks were then synced with each user's Facebook profile in order to let users know if they have a lot or just a little in common with others. If two users had a great deal in common, the masks would light up green to indicate a match. If the opposite was true, the masks would turn bright red.
The event demonstrates how technology can be used in different ways to add an interactive layer to the matchmaking process.
As part of Rio Music Carnival, Skol Beats handed out 5,000 luminous masks equipped with Bluetooth technology. The masks were then synced with each user's Facebook profile in order to let users know if they have a lot or just a little in common with others. If two users had a great deal in common, the masks would light up green to indicate a match. If the opposite was true, the masks would turn bright red.
The event demonstrates how technology can be used in different ways to add an interactive layer to the matchmaking process.
Trend Themes
1. Interactive Matchmaking - Using technologies like Bluetooth and social media integration to create unique and immersive matchmaking experiences.
2. Mysterious Dating - Designing events or platforms that introduce an element of mystery and surprise in the dating process.
3. Social Media Matching - Leveraging social media profiles to facilitate matchmaking and connect people based on common interests and traits.
Industry Implications
1. Event Planning - Opportunity to create innovative matchmaking events that incorporate technology and unique experiences.
2. Dating Apps - Potential for dating apps to explore new features that bring back the element of mystery and surprise in online dating.
3. Social Media Platforms - Possibility to enhance social media platforms by integrating matchmaking features that connect users based on shared interests.
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