Users Paying for the Tinder Boost Feature Maximizes Your Profile
Alyson Wyers — September 28, 2016 — Tech
References: blog.gotinder & techcrunch
Tinder Boost is a new feature from the popular swipe gesture-popularizing dating app. Announced on the Tinder blog, the premium addition is a paid experience that helps you "skip the line" and ensure your profile gets more views (and therefore, hopefully more matches). If you felt like swiping people's faces left and right was still taking up too much time out of your day, Tinder Boost is "a way to be one of the top profiles in your area for 30 minutes." Your boosted profile is reported to get ten times more views.
Tinder Plus users receive one free Boost a week, while extra Boosts or those with regular Tinder accounts can be purchased. This offer is currently being tested in Australia only.
Tinder Plus users receive one free Boost a week, while extra Boosts or those with regular Tinder accounts can be purchased. This offer is currently being tested in Australia only.
Trend Themes
1. Paid Dating Profile Features - Developing more features that users pay for to increase their online dating profile views and matches.
2. Mobile Dating Apps - Creating more dating apps with features for user convenience and greater exposure.
3. Premium User Experience - Offering users a premium experience in exchange for payment, such as expedited profile views and improved matching algorithms.
Industry Implications
1. Online Dating - Innovating in the online dating industry by offering additional paid features for user profile optimization.
2. Mobile Payment - Developing technology to more seamlessly process and protect consumer payments within mobile dating apps.
3. Digital Advertising - Incorporating targeted advertising for third-party services into dating apps with high user engagement and demographic information.
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