This Tokyo Event Uses Surgical Masks as a New Dating Tool
Katherine Pendrill — November 1, 2016 — Lifestyle
References: defanniversary & timeout
The Tokyo-based dating service Def Anniversary recently launched a new event that aims to use surgical masks as a dating tool. With many people in the city already donning the masks as a way to protect against cold and flu season, the event puts a clever twist on a common practice.
Traditionally, Def dating events involve bringing together a number of singles for massive speed dating sessions. However, at this new event, participants are asked to wear surgical masks that obscure half of their face. The idea is that since participants can not really tell what the person sitting across from them looks like, they will be forced to focus on personality instead. The effect of having a mask on can also help shy participants feel more comfortable and relaxed knowing that there is less pressure on appearances.
While the idea of using surgical masks as a dating tool may sound unusual, early feedback from participants demonstrates that the concept may be the next best thing to a blind date.
Traditionally, Def dating events involve bringing together a number of singles for massive speed dating sessions. However, at this new event, participants are asked to wear surgical masks that obscure half of their face. The idea is that since participants can not really tell what the person sitting across from them looks like, they will be forced to focus on personality instead. The effect of having a mask on can also help shy participants feel more comfortable and relaxed knowing that there is less pressure on appearances.
While the idea of using surgical masks as a dating tool may sound unusual, early feedback from participants demonstrates that the concept may be the next best thing to a blind date.
Trend Themes
1. Surgical Mask Dating - There is an emerging trend of using surgical masks as a unique dating tool, focusing on personality rather than appearances.
2. Mask-induced Comfort - The effect of wearing a mask during social interactions can help shy participants feel more comfortable and relaxed, leading to potential disruptive innovations in socializing.
3. Blind Date Evolution - The concept of using surgical masks in dating events brings a new twist to the traditional blind date, opening up opportunities for creative and unconventional matchmaking experiences.
Industry Implications
1. Dating Services - The use of surgical masks as a dating tool presents an opportunity for dating services to explore unique event formats and attract a new segment of customers.
2. Mask Manufacturing - The rise in popularity of surgical masks for non-medical purposes, such as dating events, creates a potential market for mask manufacturers to cater to innovative uses beyond medical settings.
3. Social Event Planning - Event planners can embrace the trend of surgical mask matchmaking events to create unique and inclusive social experiences that cater to individuals seeking alternative dating opportunities.
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