This Nightlife App Maps Out Ladies' Night Events In Hong Kong
Rahul Kalvapalle — August 16, 2016 — Tech
References: itunes.apple & bbc
Barmap is an innovative new smartphone nightlife app, launched by the Hong Kong Bar and Club Association, that is designed to make it easier than ever for revelers and party-goers in Hong Kong to identify ladies' night events taking place around the town.
In addition to its ladies' night locator feature, the Barmap nightlife app comes with a special platform that offers a wide array of information about special promotions and events taking place at well over 300 bars located all over Hong Kong. The app even lists nearby 'Pokestops' in order to cater to Pokemon Go players.
This particular nightlife app ultimately aims to revive Hong Kong's bar and club industry which has suffered significant loss of business this year.
In addition to its ladies' night locator feature, the Barmap nightlife app comes with a special platform that offers a wide array of information about special promotions and events taking place at well over 300 bars located all over Hong Kong. The app even lists nearby 'Pokestops' in order to cater to Pokemon Go players.
This particular nightlife app ultimately aims to revive Hong Kong's bar and club industry which has suffered significant loss of business this year.
Trend Themes
1. Nightlife Event Locating - Opportunity for the development of similar apps in other cities to make it easier for people to locate nightlife events happening in their city.
2. Gender-based Event Promotions - The concept of gender-based promotions in other industries such as retail or entertainment, can be explored to boost sales and increase foot traffic.
3. 'pokestop' Promotion - Opportunity for businesses to incorporate nearby Pokestops as part of their marketing strategy, encouraging Pokemon Go players to visit their establishment.
Industry Implications
1. Hospitality Industry - Development of similar apps in the hospitality industry to make it easier for tourists to locate nightlife events and promotions in a new city, thereby increasing foot traffic for bars and clubs.
2. Technology Industry - The integration of augmented reality into location-based apps can enhance the user experience and make it easier for people to navigate cities and explore new places.
3. Gaming Industry - Partnerships with businesses to incorporate game elements into their marketing strategy, creating a unique and engaging way to attract customers.
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