Oberto's Newest Product Revamps a Classic Snack for Hiking
Laura McQuarrie — October 26, 2016 — Lifestyle
References: oberto & trndmonitor
Trail mix is known as an incredibly healthy snack for hiking, but Oberto is looking to beef up this simple snack with its newest product, trail mix with jerky. The three new Oberto snacks come in flavors like Original Beef, Spicy Sweet Beef and Teriyaki Chicken, all of which come in small portable packets that are rich in protein.
To announce the arrival of this new product in an impactful way, Oberto's CEO Tom Hernquist, took to a real trail and climbed 14,000 feet to launch the new Trail Mix With Jerky from Mount Rainier.
As many consumers believe that they are not getting enough protein from their day-to-day diets, familiar snack foods are getting a boost from protein with the addition of pieces of meat.
To announce the arrival of this new product in an impactful way, Oberto's CEO Tom Hernquist, took to a real trail and climbed 14,000 feet to launch the new Trail Mix With Jerky from Mount Rainier.
As many consumers believe that they are not getting enough protein from their day-to-day diets, familiar snack foods are getting a boost from protein with the addition of pieces of meat.
Trend Themes
1. Protein-infused Snacks - Opportunity for creating snack products that are rich in protein to cater to consumers looking for healthier options.
2. Portable Trail Mix - Innovation in creating portable and convenient trail mix packets for on-the-go snacking during outdoor activities.
3. Meat in Snack Foods - Potential for incorporating meat pieces into familiar snack foods to provide a protein boost.
Industry Implications
1. Health Food Industry - The health food industry can capitalize on the trend of protein-infused snacks by developing a range of nutritious and tasty options.
2. Outdoor Recreation Industry - Companies in the outdoor recreation industry can explore opportunities in creating innovative and portable trail mix products that cater to consumers' active lifestyles.
3. Processed Food Industry - The processed food industry can leverage the trend of incorporating meat in snack foods by developing new products that offer a convenient and protein-rich snacking experience.
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