DRINKmaple Introduces an All-new Melon Water Beverage at Expo West
Laura McQuarrie — March 15, 2016 — Lifestyle
References: drinkmaple & bevnet
In addition to bring known for the production of maple water, DRINKmaple recently introduced a melon water to take it into a new beverage category. Rather than flavoring its maple water in order to create a new product, the team at DRINKmaple thought that a new single-ingredient water would complement its existing offerings.
The DRINKmelon Pure Watermelon Water is organic and prepared using melons that are domestically sourced. Unlike many other beverage brands that produce watermelon beverages that are sugary, pasteurized or not shelf-stable, DRINKmelon offers an alternative. The new DRINKmelon beverage is ideal for consumers who need on-the-go refreshment and hydration.
DRINKmelon is one of many alternative water products being made with fruits and vegetables that are being created in the wake of coconut water becoming a billion-dollar industry.
The DRINKmelon Pure Watermelon Water is organic and prepared using melons that are domestically sourced. Unlike many other beverage brands that produce watermelon beverages that are sugary, pasteurized or not shelf-stable, DRINKmelon offers an alternative. The new DRINKmelon beverage is ideal for consumers who need on-the-go refreshment and hydration.
DRINKmelon is one of many alternative water products being made with fruits and vegetables that are being created in the wake of coconut water becoming a billion-dollar industry.
Trend Themes
1. Alternative Water Products - Opportunity for creating single-ingredient beverages using fruits and vegetables.
2. Organic Beverages - Disruptive innovation opportunity for producing organic and domestically sourced beverages.
3. On-the-go Refreshment - Creating convenient and portable hydration solutions for busy consumers.
Industry Implications
1. Beverage - Innovative solutions for creating refreshing and healthy beverage options.
2. Organic Farming - Opportunity for supplying organic fruits and vegetables for the creation of alternative water products.
3. Packaging - Developing portable and eco-friendly packaging solutions for on-the-go beverages.
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