McDonald's is Rolling Out a Breakfast Version of Its Happy Meal
Katherine Pendrill — September 23, 2016 — Life-Stages
References: eater
McDonald's recently announced that it will be rolling out a breakfast version of its iconic Happy Meal. With the ongoing success of its all-day breakfast menu, McDonald's is giving consumers a new reason to visit the chain in the early morning hours.
According to recent reports, McDonald's will begin serving a breakfast version of its Happy Meal in 73 stores in the Tulsa, Oklahoma, area. The meals will consist of either an egg-and-cheese McMuffin or a pair of warm McGriddles cakes. The meals will also be served with a side of hash browns, yogurt or apple slices.
With a growing number of families eating on the go, McDonald's is looking to provide more options for parents looking for a quick morning meal option for their children.
According to recent reports, McDonald's will begin serving a breakfast version of its Happy Meal in 73 stores in the Tulsa, Oklahoma, area. The meals will consist of either an egg-and-cheese McMuffin or a pair of warm McGriddles cakes. The meals will also be served with a side of hash browns, yogurt or apple slices.
With a growing number of families eating on the go, McDonald's is looking to provide more options for parents looking for a quick morning meal option for their children.
Trend Themes
1. Breakfast Happy Meal - Creating breakfast versions of popular meal options could be a disruptive innovation opportunity for fast food chains to target families looking for quick breakfast options for their children.
2. On-the-go Eating - Capitalizing on the trend of families eating on the go, fast food chains can develop convenient and portable breakfast items to cater to busy parents and children.
3. All-day Breakfast - Expanding on the success of all-day breakfast offerings, fast food chains can introduce breakfast options for children to further attract customers during the early morning hours.
Industry Implications
1. Fast Food - The fast food industry can explore innovative breakfast options for children, offering convenient, kid-friendly meals to attract busy families.
2. Child-focused Dining - The child-focused dining industry can leverage the concept of breakfast Happy Meals, providing nutritious and quick breakfast options for children in a fun and engaging environment.
3. Convenience Stores - Convenience stores can consider expanding their breakfast offerings to include kid-friendly options, enticing families to grab breakfast on the go while running errands.
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