Target Bullseye Bodegas
Cecilia Biemann — September 16, 2008 — Fashion
References: marktd
Target brought great design to New York shoppers at low prices with their four limited-time Bullseye Bodegas staged throughout Manhattan over the past four days.
The bodega theme is one that almost all New Yorker’s can identify with, as these small, un-glamourous grocery stores are all over the city, stocking all the essentials.
The four pop-up shops featured products from Target’’s 22 designer partners. Each store featured a select range of fashion, accessories, beauty and home products, with an average price of around $25.
Inside Target’’s unique Bullseye Bodegas, the beauty and home products were displayed in actual deli cases.
A collection of Anya Hindmarch’’s handbags were previewed at the Bodegas ahead of their official launch at Target stores later this season.
The bodega theme is one that almost all New Yorker’s can identify with, as these small, un-glamourous grocery stores are all over the city, stocking all the essentials.
The four pop-up shops featured products from Target’’s 22 designer partners. Each store featured a select range of fashion, accessories, beauty and home products, with an average price of around $25.
Inside Target’’s unique Bullseye Bodegas, the beauty and home products were displayed in actual deli cases.
A collection of Anya Hindmarch’’s handbags were previewed at the Bodegas ahead of their official launch at Target stores later this season.
Trend Themes
1. Pop-up Shop Advertising - An opportunity for businesses to create temporary retail spaces to market to a specific audience.
2. High-end Discount Collaborations - Partnerships between designers and retailers allow for the creation of affordable, designer goods for consumers.
3. Innovative Retail Display - By repurposing everyday objects, stores can create an immersive shopping experience for customers.
Industry Implications
1. Retail Industry - Pop-up shops offer a low-risk opportunity for retailers to test new product lines and reach new customer segments.
2. Fashion Industry - Collaborations between fashion designers and retailers offer an opportunity to create unique products and reach a broader customer base.
3. Marketing Industry - Innovative retail display concepts allow marketers to create immersive experiences that resonate with consumers and increase brand awareness.
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