A whole new hiring landscape for job seekers and employers
Implications - The process of job hunting and hiring has changed drastically over recent years as technology creates new ways to find jobs and select candidates. More job seekers are going online to find opportunities, and similarly, employers are using the web to find recruits. In addition to the use of social media, the hiring landscape is also expanding to include online government initiatives and even game-based recruiting. The way the job market operates has forever changed, but this is only just the beginning.
Trend Themes
1. Gamification - Game-based recruiting, such as Marriott's My Marriott Hotel, has the opportunity to become an interactive and engaging way to cultivate new talent.
2. Social Media - Social media continues to be a trend in employment, such as LinkedIn's Job Application Button, for job seekers and recruiters alike, providing new opportunities for networking and candidate filtering.
3. Customization - Platforms that allow users to tailor their resumes, like Lisa Taylor's Cover Letter Customizer, are bridging the gap between outdated application processes and the need for job seekers to stand out.
Industry Implications
1. Human Resources - Gamification of the hiring process, social media job creation, and customizable application processes open new opportunities for human resources professionals to cultivate new talent and streamline the hiring process.
2. Marketing & Advertising - Gamification and customizable application and recruitment tools, like Leagas Delaney's Copytest App and Lisa Taylor's Cover Letter Customizer, offer unique, interactive ways to recruit creative talent and stand out in a crowded industry.
3. Education & Career Counseling - As hiring trends move towards social media and new, innovative ways to screen candidates, professionals in education and career counseling are needed to guide job seekers through these unfamiliar waters and maximize their success.
