The 'Reebok Flash'
Cecilia Biemann — November 20, 2008 — Fashion
This bold, brightly colored pop-up store was designed by American designers Formvision for sportswear brand Reebok.
Reebok's first ever pop-up store 'Reebok Flash' is located in a 3,000-square-foot gallery space in New York City and will be open until mid-December.
The flash store sells Reebok shoes designed in the 1980's and also exclusive limited-edition shoes and clothing designed in collaboration with visual artists including Rolland Berry, John Maeda and the estate of Jean-Michel Basquiat.
Implications - The design of the 'Reebok Flash' plays with the viewer's sense of depth and perspective. As a result, the viewer's eye is tricked merely by extending 3D shapes into distorted patterns.
Reebok's first ever pop-up store 'Reebok Flash' is located in a 3,000-square-foot gallery space in New York City and will be open until mid-December.
The flash store sells Reebok shoes designed in the 1980's and also exclusive limited-edition shoes and clothing designed in collaboration with visual artists including Rolland Berry, John Maeda and the estate of Jean-Michel Basquiat.
Implications - The design of the 'Reebok Flash' plays with the viewer's sense of depth and perspective. As a result, the viewer's eye is tricked merely by extending 3D shapes into distorted patterns.
Trend Themes
1. Pop-up Stores - The trend of pop-up stores allows brands to create unique and immersive shopping experiences for a limited time.
2. Nostalgic Design - Brands can tap into nostalgia by offering products inspired by past decades, creating a sense of nostalgia and exclusivity.
3. Artist Collaborations - Collaborating with visual artists allows brands to create limited-edition products that appeal to art enthusiasts and collectors.
Industry Implications
1. Sportswear - The sportswear industry can leverage pop-up stores to create buzz around new releases and connect with consumers in a unique way.
2. Retail - The retail industry can explore pop-up store concepts to attract customers, increase foot traffic, and drive sales.
3. Art and Fashion - The art and fashion industries can collaborate to produce exclusive products that merge creativity and style.
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