Social sharing becomes necessary for engaging products & campaigns
Implications - Customer engagement is one of the most important elements of branding and marketing, and in-depth engagement often relies heavily on customer sharing. Customers value the ability to share photos, stories, music -- almost anything -- with their peers and online networks, and thus embrace brand experiences that are based on this kind of interactivity and social connection. It is in this way that companies, through products and campaigns that encourage social sharing, can really reach today's socially minded, virtual audience.
Trend Themes
1. Social Sharing - The trend of social sharing and interactivity in brand experiences encourages companies to create products and campaigns that encourage users to share photos, stories, and other types of media.
2. Mobile Apps - The rise of mobile apps that enable users to easily share and customize photos and other types of media presents an opportunity for businesses to create new and innovative tools for engaging customers.
3. Physical Contact Campaigns - The physical touch movement encourages companies to create campaigns around human touch and contact, with brands seeking to create more opportunities for people to hug, kiss, and engage in physical touch in their daily lives.
Industry Implications
1. Marketing and Advertising - As social sharing and mobile apps become increasingly popular, businesses in the marketing and advertising industry can create new and innovative tools for engaging customers.
2. Technology - The rise of mobile apps and other innovative technologies presents a valuable opportunity for businesses in the tech sector to create new tools and platforms for users to share and interact with media.
3. Consumer Goods - As physical touch campaigns become more popular, businesses in the consumer goods industry can create new products and experiences that encourage people to engage in physical touch and contact.
9 Featured, 75 Examples:
850,437 Total Clicks
Date Range:
Dec 11 — Feb 12
Trending:
Average
Consumer Insight Topics:
