Products, branding and marketing created to motivate & inspire
Implications - Stress can rear its ugly head in a variety of situations -- and so can apathy and laziness. Consumers today recognize that, sometimes, it takes a visual boost to really stimulate themselves to get moving, tackle a project or to simply lift their spirits. As such, a plethora of inspirational innovations is hitting the marketplace, ranging from motivatonal packaging and art to interactive inspirational games and marketing campaigns. Since an inspiring message typically brings about positive feelings, brands can do no wrong with this uplifting approach.
Trend Themes
1. Motivating Interactive Campaigns - Brands are creating interactive marketing campaigns and encouraging their customers to share their experiences on social media, creating a personalized and lasting impression on them.
2. Uplifting Affirmation Art - Illustrators are creating art that includes helpful encouraging statements and compassionate cartoon faces, which help individuals to put life's events into perspective and push on ahead.
3. Motivational Well-being Games - Game designers are creating video games that support and develop positive behaviors, enabling consumers to improve their quality of life by growing their own metaphorical life tree through real life actions.
Industry Implications
1. Marketing and Advertising Industry - The marketing and advertising industry can leverage interactive campaigns and user-generated content to create personalized experiences for their customers, leading to a long-term relationship.
2. Design Industry - The design industry can explore the use of uplifting art and typography to communicate positive messages and help individuals in taking the next step in their lives.
3. Health and Wellness Industry - The health and wellness industry can adopt the use of motivational games, apps and tech-driven solutions to support individuals in their personal development and achieving their goals.
7 Featured, 63 Examples:
1,133,210 Total Clicks
Date Range:
May 11 — Feb 12
Trending:
Warm
Consumer Insight Topics:
