Johannesburg 24 by Adidas Originals & Bar 25 Makes a Great Party Venue
Ryan Hinkson — June 24, 2010 — Lifestyle
References: freshnessmag & highsnobiety
The best part about watching the 2010 FIFA World Cup action is getting together with like-minded fans to cheer on your favorite team. Johannesburg 24 by Adidas Originals & Bar 25 in Berlin appears to be the perfect place to do so.
Johannesburg 24 by Adidas Originals & Bar 25 is a pop-up party venue made to look like a South African town. Full of vibrant colors on the outside and LED big-screen TVs on the inside, there is no better place to watch the World Cup.
Johannesburg 24 by Adidas Originals & Bar 25 is a pop-up party venue made to look like a South African town. Full of vibrant colors on the outside and LED big-screen TVs on the inside, there is no better place to watch the World Cup.
Trend Themes
1. Pop-up Party Venues - Creating temporary pop-up party venues, themed for specific events could bring a new level of fun for party-goers and brand activations.
2. Immersive Experiences - Themed immersive experiences that bring guests into a new world could revolutionize the way people party and socialize.
3. Live Sports Viewing Parties - Creating unique live sports viewing experiences, outside of traditional sports bars, could bring new energy and excitement to fans watching the game together.
Industry Implications
1. Event Planning - Event planners can capitalize on creating unique and immersive experiences for their clients that will stand out from traditional parties.
2. Hospitality - Hotels and resorts can use pop-up party concepts to drive bookings for events or create activations to showcase the property.
3. Sports and Entertainment - Sports and entertainment companies can create unique viewing experiences that align with specific events, bringing new excitement to fans watching the games together.
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