The Apple iPod Concept Shop Reimagines the Company's Retail Outlet
Alex Scott — April 30, 2010 — Marketing
References: behance.net & behance.net
It is well documented that a store's layout aesthetic has a huge influence on customer's buying patterns. The Apple iPod concept shop offers a unique, and arguably more colorful, look to the already successful Mac retail outlets. What is really interesting about this design, however, is that it is a kiosk--something Apple hasn't employed in its selling channels yet.
I think creator Freek Cornelissen is really on to something here. Imagine that rather than just one big outlet, there was an Apple iPod concept shop at several locations in the mall. Not only would it result in less overhead, customers would also have more one-on-one interaction with sales reps, which would increase the likelihood of purchases.
I think creator Freek Cornelissen is really on to something here. Imagine that rather than just one big outlet, there was an Apple iPod concept shop at several locations in the mall. Not only would it result in less overhead, customers would also have more one-on-one interaction with sales reps, which would increase the likelihood of purchases.
Trend Themes
1. Pop-up Mac Stores - Creating pop-up Mac stores in malls can provide a unique and colorful retail experience, increasing customer interaction and potentially boosting sales.
2. Kiosk Retail Design - Employing kiosks in retail outlets, like the Apple iPod concept shop, can offer a more efficient and cost-effective selling channel for brands.
3. Enhanced Customer Interaction - Implementing one-on-one customer interaction with sales representatives in concept shops can lead to higher customer satisfaction and increased sales conversions.
Industry Implications
1. Retail - The retail industry can benefit from incorporating pop-up stores and kiosk designs to enhance the shopping experience and attract more customers.
2. Technology - The technology industry can explore the use of concept shops and kiosk retail designs to showcase and sell their products in innovative ways.
3. Sales and Marketing - Sales and marketing professionals can leverage the concept of pop-up stores and enhanced customer interaction to drive brand awareness, increase sales, and build customer loyalty.
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