Food trucks offer restaurant owners convenience and flexibility
Implications - An increasing number of on-the-go consumers means a demand for more on-the-go dining options. Offering convenience when it comes to dining, food trucks have typically been prevalent in larger cities like New York, but are quickly growing in number across North America. Food trucks offer consumers quick and easy fare, but they also benefit the owners themselves -- they're less costly to maintain than a traditional restaurant and their mobility makes them able to adapt to changing situations and geographical demand.
Trend Themes
1. On-the-go Eateries - The demand for on-the-go dining options is increasing, allowing food trucks to offer convenient and flexible meals on wheels.
2. Turnkey Street Food Solutions - Mobi Munch's turnkey solution for mobile food trucks enable business owners to diversify the choice of quick eats.
3. Food Truck Trackers - Emerging technologies like Tweat It app connect youth consumers to real-world experiences like tracking the location of food trucks in real-time via Twitter updates.
Industry Implications
1. Food Trucks - Food trucks offer convenient and flexible food services, with less operational costs and geographical mobility, appealing to on-the-go consumers.
2. Technology - The proliferation of emerging technologies like Tweat It app connects youth consumers to real-world food experiences.
3. Hospitality - Mobi Munch's turnkey solutions enable traditional restaurants to diversify their business model, appealing to a wider range of customers with on-the-go options.
