Puma's Pop-Up Shop Arrives in NYC for the World Cup
Allison Love — June 29, 2010 — Eco
References: puma
Puma's pop-up shop has made an appearance in New York City as a shipping container store. The two 40-foot shipping containers are painted in the signature Puma red and the interior has been converted into a soccer shop, presumably to honor the World Cup.
The coolest part about the Puma pop-up shop shipping container store is the fact that there is a nearby soccer pitch, so buyers can test out their new soccer cleats or jerseys right away.
I really like the idea of turning shipping containers into stores. They have already been used to create pretty cool houses so it's only a matter of time before they are applied to different uses and structures.
The coolest part about the Puma pop-up shop shipping container store is the fact that there is a nearby soccer pitch, so buyers can test out their new soccer cleats or jerseys right away.
I really like the idea of turning shipping containers into stores. They have already been used to create pretty cool houses so it's only a matter of time before they are applied to different uses and structures.
Trend Themes
1. Shipping Container Stores - Expanding use of shipping containers as alternative storefronts, creating unique retail experiences.
2. Pop-up Shops - Growth of temporary retail installations as a way for brands to generate buzz, connect with consumers, and test new concepts.
3. Experiential Retail - Increasing focus on creating unique and interactive in-person shopping experiences to attract consumers and enhance brand loyalty.
Industry Implications
1. Retail - Opportunities for retailers to embrace alternative storefront options and differentiate themselves through innovative pop-up concepts and experiential retail.
2. Shipping and Logistics - Opportunities for companies in this industry to repurpose used shipping containers and innovate new technologies to streamline the process of converting them into alternative structures.
3. Sports Retail - Opportunities for sports retailers to embrace creative and immersive retail concepts that leverage the excitement around major sporting events like the World Cup.
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