Blue Cross Created an Estate Agency to Help Animals Find Homes
Laura McQuarrie — April 25, 2017 — Marketing
References: bluecross.org.uk & wokinghampaper
Blue Cross recently launched a new campaign to help animals find homes, and in the process, created the first-ever Estate Agent for Cats.
The pop-up shop in London is offering cat-sized homes that have specifically been made for pets. Just as there are many diverse homes available for humans on the market, the array of housing options for cats is just as diverse. The cat houses range from cozy cottages to regal manors, each of which has been designed by a participating journalist, blogger, designer, student or retailer.
These charitable, fully functional cat houses will be put up for sale as part of a silent auction, which will help to further Blue Cross' efforts in helping animals find homes across the country, particularly pets that are homeless, unwanted, sick and injured.
The pop-up shop in London is offering cat-sized homes that have specifically been made for pets. Just as there are many diverse homes available for humans on the market, the array of housing options for cats is just as diverse. The cat houses range from cozy cottages to regal manors, each of which has been designed by a participating journalist, blogger, designer, student or retailer.
These charitable, fully functional cat houses will be put up for sale as part of a silent auction, which will help to further Blue Cross' efforts in helping animals find homes across the country, particularly pets that are homeless, unwanted, sick and injured.
Trend Themes
1. Customized Pet Housing - Disruptive innovation opportunity: Develop a platform that allows pet owners to design and customize their own pet houses in various styles and sizes.
2. Charitable E-commerce - Disruptive innovation opportunity: Create an online marketplace where companies and individuals can sell unique products for a charitable cause, with the proceeds going towards helping animals, similar to the silent auction concept in this article.
3. Collaborative Design - Disruptive innovation opportunity: Build a platform that connects designers, journalists, bloggers, students, and retailers to collaborate on creating unique products or spaces for pets.
Industry Implications
1. Pet Retail - Disruptive innovation opportunity: Develop a subscription-based service that delivers customizable pet houses to customers on a regular basis, ensuring pets always have a comfortable and personalized living space.
2. E-commerce - Disruptive innovation opportunity: Create a niche e-commerce platform exclusively for pet-related products and services, catering to pet owners who are looking for unique and customizable options like the cat houses in this article.
3. Animal Welfare - Disruptive innovation opportunity: Build an AI-powered matchmaking platform that connects homeless animals with suitable adopters, taking into account factors such as lifestyle compatibility, location, and pet preferences.
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