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Online Chat-Inspired Adoption

Clean the Sky - Positive Eco Trends & Breakthroughs

The Catroulette Site Sifts Through Felines Who Need Homes

— September 8, 2012 — Pop Culture
Inspired by the popular website Chatroulette comes the adorable cat adoption Catroulette website. The site uses a similar interface as the Chatroulette site, but instead of randomly getting paired up with naked lonely people, this site has random videos of cats who need to be adopted.

The site allows for users to skip over videos of cute and cuddly cats that need a good home. You have the choice to either click the "Next" button and go on to the next cat, or choose the "Adopt" button and make plans to start owning a cat. The only sad part about this creative cat adoption site is that below each cat video, you see the total number of times people have skipped over that particular cat. Although it is a clever way to induce empathy, it is still sad.
Trend Themes
1. Chat-inspired Adoption - Incorporating a popular interface into adoption sites can make the experience more interactive and engaging for prospective pet owners.
2. Randomized Selection - Introducing a randomized selection process can help match animals in need with potential adopters more efficiently.
3. Skip or Adopt Option - Providing users with the option to skip or adopt can improve the user experience and increase the chances of successful adoptions.
Industry Implications
1. Pet Adoption - The pet adoption industry can benefit from incorporating unique and interactive features that make finding a new pet more fun and appealing.
2. Online Video Platforms - The success of sites like Catroulette could indicate an opportunity within online video platforms to incorporate more targeted and personalized content.
3. Pet Care - Adoption sites that streamline the adoption process and create a better experience for potential pet owners can also benefit the pet care industry as a whole.
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