Panttoo's Unique Loungewear Features a Built-In Sock Option
Laura McQuarrie — April 26, 2017 — Fashion
References: panttoo
Pyjama pants from Panttoo are designed to be useful year-round because they are flexible enough to be worn in three different styles. For the most part, the pyjama pants resemble other designs on the market, except for the fact that they feature a built-in sock option that can be worn halfway to expose just the toes, or turned into full socks to keep the feet warm. As such, Panttoo describes that its design will keep people comfortable in warm, cold mid-season temperatures.
Due to the comfort that the loungewear provides, Panttoo also acknowledges that its product could potentially be used for gentle workouts like stretching or yoga. To emphasize this, the brand packages these pants in a sporty fabric carry-all backpack, which has the potential to be useful to consumers even after opening.
Due to the comfort that the loungewear provides, Panttoo also acknowledges that its product could potentially be used for gentle workouts like stretching or yoga. To emphasize this, the brand packages these pants in a sporty fabric carry-all backpack, which has the potential to be useful to consumers even after opening.
Trend Themes
1. Versatile Loungewear - There is an opportunity to create more loungewear options that can be worn in different seasons or for different activities.
2. Multi-functional Clothing - By integrating additional features into clothing items, such as built-in socks, there is an opportunity to create more versatile and practical products.
3. Athleisure Expansion - Athleisure wear can be expanded to cover a wider range of activities beyond just exercise, such as lounging or gentle workouts.
Industry Implications
1. Fashion - Fashion companies can explore incorporating practical and multi-functional features into their clothing designs to provide more value to consumers.
2. Sports and Fitness - Companies in the sports and fitness industry can explore creating versatile and comfortable clothing options that can be used for a wider range of activities.
3. Retail and E-commerce - Retail and e-commerce companies can expand their offerings of versatile and multi-functional clothing options that can appeal to a wider range of consumers.
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