Proprietary colors dictate more than just paint and fabric
Implications - While most people associate Pantone with only paint and fabric swatches, the company's Pantone Color Matching System is beginning to influence much more that that. Designers everywhere are using Pantone hues and its recognizable paint swatch as a branding tool. Everything from cell phone cases and candles to liquor labels and Christmas ornaments are being inspired by Pantone swatches, showing just how much influence the company's color system can have over completely disparate products and industries.
Trend Themes
1. Color Swatch Branding - Pantone's color matching system is being used by designers as a branding tool on non-paint/fabric products.
2. Customizable Color Goods - Pantone Universe product lines are allowing consumers to customize the colors of their accessories, from glasses to flash drives.
3. Minimalist Color Packaging - Anagrama's Toscatti packaging uses simple Pantone chip-inspired labels for easy color coding and intuitive shelf identification.
Industry Implications
1. Design - Designers are using Pantone's color matching system beyond traditional paint and fabric, creating opportunities for new branding strategies and product inspirations.
2. Consumer Goods - The Pantone Universe brand offers a variety of customizable accessories, providing unique and personalized consumer experiences.
3. Packaging - Pantone's recognizable color chip system provides opportunities for simple and eye-catching packaging designs that allow for easy shelf identification and consumer recognition.
10 Featured, 80 Examples:
2,035,216 Total Clicks
Date Range:
May 11 — Mar 12
Trending:
Warm
Consumer Insight Topics:
