'Chocomize' Sports a Whimsical Box for the Holidays
Susan Keefe — December 12, 2011 — Lifestyle
References: makeandmatter & packagingoftheworld
The confectionery brand 'Chocomize' is all dressed up and ready for the holiday season. The custom designed chocolates are now housed in gorgeously festive pillow boxes created by the design studio Make & Matter. Printed as a two color job, the Chocomize packaging is adorned with a whimsical wintery scene that is sure to get you into the spirit of the season.
Chocomize lets customers choose what goes into their chocolate bar. Chocomize's new packaging incorporates a window through which you can view the drool-worthy vision of the chocolate the consumer helped create. The perfect way to make sure at a glance you're getting the chocolate you desire, the peek inside the box also adds a splash of color and visual interest to the box as a whole.
Sure to get you thinking about possible flavor combinations and your tummy rumbling, Chocomize redesigned packaging is hard to miss.
Chocomize lets customers choose what goes into their chocolate bar. Chocomize's new packaging incorporates a window through which you can view the drool-worthy vision of the chocolate the consumer helped create. The perfect way to make sure at a glance you're getting the chocolate you desire, the peek inside the box also adds a splash of color and visual interest to the box as a whole.
Sure to get you thinking about possible flavor combinations and your tummy rumbling, Chocomize redesigned packaging is hard to miss.
Trend Themes
1. Customized Packaging - Chocomize's custom-designed chocolates packaged in whimsical pillow boxes with a window for viewing customized products is a trend to watch, offering opportunities for novel and personalized packaging solutions.
2. Interactive Packaging - Chocomize's new packaging with a window that shows personalized chocolates is an interactive trend that presents disruptive innovation opportunities for product packaging design and customer engagement.
3. Personalization - Personalization is a growing trend in the confectionery industry, particularly with Chocomize's offering that allows customers to choose the ingredients that go into their chocolate bars, with packaging that celebrates the customers' individuality.
Industry Implications
1. Confectionery - The confectionery industry can leverage Chocomize's customized packaging, interactive packaging designs, and personalized offerings to enhance the customer experience and drive sales.
2. Food and Beverage - The food and beverage industry can capitalize on Chocomize's innovative packaging design ideas for unique and appealing product packaging that reinforces brand identity and connects with consumers in an increasingly competitive market.
3. Printing - Chocomize's new packaging design poses disruptive innovation opportunities for the printing industry via the custom pillow box, which integrates vibrant two-color printing with its interactive window system.
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