Sua Maesta Balsamic Vinegar Packaging Embodies an Old World Aesthetic
Amelia Roblin — March 11, 2011 — Marketing
References: onthetable.it & lovelypackage
There are certain cooking ingredients that have been used for generations, and the Sua Maesta Balsamic Vinegar packaging truly symbolizes the product's timeless existence. Branded to look like one of those aging luxury bottles at the top of your pantry, these black glass condiment jars have the appeal of a superior-sourced recipe and a careful artisan presentation.
Designed by Onthetable, the acidic liquid's image is capped with a linen cloth printed with inky calligraphic text. Tied over the lid with twine, the fabric is tightened around the bottle with a seal-imprinted ebony bead. The transparent jar itself divulges its graceful quirks, making the Sua Maesta Balsamic Vinegar packaging appear as authentic as if it were discovered in an old Mediterranean cellar.
Designed by Onthetable, the acidic liquid's image is capped with a linen cloth printed with inky calligraphic text. Tied over the lid with twine, the fabric is tightened around the bottle with a seal-imprinted ebony bead. The transparent jar itself divulges its graceful quirks, making the Sua Maesta Balsamic Vinegar packaging appear as authentic as if it were discovered in an old Mediterranean cellar.
Trend Themes
1. Vintage Packaging - There is a disruptive innovation opportunity to create packaging designs that evoke a nostalgic and timeless aesthetic to appeal to customers looking for an old-world charm.
2. Artisan Presentation - Creating packaging that showcases the care and craftsmanship that goes into producing a product can provide a disruptive edge in the market, appealing to consumers seeking authentic and high-quality items.
3. Linen Cloth Accents - Incorporating linen cloth elements into packaging can add a touch of elegance and luxury, creating a disruptive packaging experience that sets a product apart from competitors.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the trend of vintage packaging and artisan presentation to enhance the appeal of their products and create a unique brand identity.
2. Gourmet Condiments - The gourmet condiments industry can benefit from incorporating linen cloth accents in their packaging, as it can elevate the perceived value of the product and create a memorable unboxing experience.
3. Specialty Foods - Specialty food brands can capitalize on the trend of vintage packaging, creating a disruptive innovation that appeals to consumers seeking authentic and unique culinary experiences.
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